SEO & Google Business Profile Manger

Overview

Are you passionate about elevating online visibility and driving digital growth? We’re seeking an energetic and detail-oriented SEO \& Google Business Profile Manager to lead our search engine optimization strategies and optimize our Google Business Profiles. In this role, you’ll harness the power of SEO tools, web analytics, and content management systems to boost local search presence, improve website performance, and attract targeted traffic. Join us to shape innovative digital marketing campaigns that make a real impact and help our brand stand out in a competitive landscape!

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings across major search engines.
• Manage and optimize Google Business Profiles to enhance local visibility, including updating business information, responding to reviews, and posting updates.
• Conduct thorough keyword research to identify high-impact keywords for content creation, metadata optimization, and PPC campaigns.
• Utilize SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, and SEM tools to monitor performance, identify opportunities, and troubleshoot issues.
• Implement technical SEO best practices by optimizing website architecture, HTML tags, CSS, JavaScript, and metadata for maximum search engine friendliness.
• Coordinate link building efforts through outreach campaigns, content marketing, and social media management to increase domain authority.
• Analyze web analytics data to measure campaign effectiveness, track user behavior, and recommend improvements for conversion optimization.
• Collaborate with content creators and web developers to ensure website content aligns with SEO standards and enhances user experience.
• Utilize Google Tag Manager for tracking conversions, events, and user interactions across digital platforms.
• Stay current on industry trends related to SEO, search engines’ algorithms updates, E-commerce strategies, and digital marketing best practices.

Requirements

• Proven experience in SEO management with a strong understanding of search engine algorithms and ranking factors.
• Proven content
• Proficiency with SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush or Ahrefs.
• Solid knowledge of HTML, CSS, JavaScript, and content management systems like WordPress or similar platforms.
• Experience with Google Tag Manager for implementing tracking pixels and conversion tags.
• Strong skills in keyword research, metadata optimization, link building strategies, and web analytics analysis.
• Familiarity with E-commerce platforms and digital marketing channels including SEM and social media management.
• Ability to analyze data effectively to inform strategy adjustments aimed at increasing conversions through optimization techniques.
• Excellent communication skills with the ability to collaborate across teams including content creators and web developers. Join us as an SEO \& Google Business Profile Manager if you’re ready to leverage your expertise in a dynamic environment where your efforts directly influence our growth! We’re committed to fostering a vibrant workplace that values innovation, continuous learning, and professional development—helping you thrive both personally and professionally!

Pay: $57,236\.95 - $100,000\.00 per year

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Work Location: In person