Senior Manager, Digital Engagement

Classification:

Exempt Full-time

Direct Report:

VP of Marking \& Communications

Pay Range:

$80,000 - $85,000

Start Date:

ASAP

How to Apply:

email resume \& cover letter to [email protected]

About World Monuments Fund (WMF)

WMF is the leading independent organization devoted to safeguarding the world’s most treasured places to enrich people’s lives and build mutual understanding across cultures and communities. The organization is headquartered in New York City with offices and affiliates in Cambodia, China, France, India, Peru, Portugal, Spain and the UK. Since 1965, our global team of experts has preserved the world’s diverse cultural heritage using the highest international standards at more than 700 sites in 112 countries. Partnering with local communities, funders, and governments, WMF draws on heritage to address some of today’s most pressing challenges: climate adaptation, inclusive heritage, balanced tourism, and post-crisis recovery. With a commitment to the people who bring places to life, WMF embraces the potential of the past to create a more resilient and inclusive society.

Position Summary

World Monuments Fund (WMF) seeks a strategic, collaborative digital marketing professional to lead and strengthen the organization’s digital engagement efforts across platforms. Reporting to the Vice President of Marketing \& Communications, this role leads WMF’s digital channels to expand brand visibility, grow audiences, deepen engagement, and support fundraising and organizational goals. The Senior Manager, Digital Engagement works closely with the Senior Manager, Global Communications and the Director of Media Relations and Advocacy on major campaigns; partners with Development on all digital fundraising campaigns; manages key external vendors supporting WMF’s digital ecosystem; and ensures WMF’s messaging and strategic priorities are integrated into the annual editorial calendar. The ideal candidate brings strong digital marketing experience, sound judgment, and excellent writing and project management skills, along with the ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Lead WMF’s digital engagement strategy across social media, email, and the website to strengthen brand visibility, grow audiences, and deepen engagement.
• Develop and manage an integrated digital marketing workplan and editorial calendar aligned with organizational priorities, communications objectives, messaging, campaigns, and strategic initiatives.
• Create, edit, and manage digital content across platforms, including social media, email communications, newsletters, website copy, and other digital channels.
• Manage WMF’s social media presence across major platforms, including content planning, publishing, community management, audience engagement, and management of the CEO’s social media presence in alignment with organizational voice and leadership priorities.
• Collaborate with colleagues across Communications, Development, Partnerships, Programs, Advocacy, and Leadership to identify stories, develop content, maintain a coordinated digital communications calendar, and support integrated campaigns across digital, media, and advocacy channels.
• Partner closely with the Development team to develop and optimize digital fundraising campaigns, shaping strategy, content, audience engagement, and performance to support donor acquisition and revenue goals.
• Oversee website content updates and continuously improve the user experience, performance, accessibility, and effectiveness of WMF’s digital properties.
• Manage external vendors and partners supporting WMF’s digital platforms and marketing efforts, including website development, Google Ads–related initiatives, Bloomberg Connects, and other digital tools and services.
• Lead and optimize SEO, paid social, Google Grants, and other digital marketing initiatives to improve discoverability, audience growth, engagement, website traffic, conversions, and overall digital performance.
• Use analytics and performance data to evaluate results, inform strategy, optimize campaigns, and prepare regular reports on digital marketing effectiveness.
• Monitor digital trends, platform developments, emerging technologies, and industry best practices to continuously strengthen WMF’s digital presence, audience engagement, and marketing impact.
• Support additional communications and marketing initiatives as needed.

Qualifications

• Bachelor’s degree and 3-5 years of relevant professional experience in digital marketing, communications, social media management, digital strategy, audience engagement, or online user experience.
• Exceptional writing, editing, and proofreading skills, with the ability to produce clear, compelling, error-free copy under deadline.
• Strong analytical skills, including the ability to compile, interpret, and report on digital performance data.
• Deep knowledge of social media platforms, emerging trends, and digital best practices.
• Experience using Google Analytics, Google Ads, and comparable reporting and optimization tools.
• Experience with social media management and listening platforms, website content management systems, and email marketing tools such as Mailchimp.
• Highly organized and detail-oriented, with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Collaborative, proactive, and accountable, with excellent interpersonal skills and the ability to work effectively across teams and organizational levels.
• Proficiency in Microsoft Office 365 and familiarity with Adobe Creative Suite or similar content creation tools; video and audio editing experience is a plus.
• Willingness to work occasional evening events; familiarity with HTML and interest in the heritage and cultural sectors are a plus.

What we offer

WMF offers a comprehensive and highly competitive compensation and benefits package, including paid time off, wellness and sick leave, paid holidays, and a wide range of insurance benefits such as medical, dental, vision, and life insurance. We also provide a robust retirement plan and the opportunity to work in a hybrid environment, as workload permits, and more.

How to apply

Please submit a cover letter and resume to [email protected]. Only those whose applications are being considered will be contacted. No phone calls please.

EEO Statement

World Monuments Fund is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.