Google Ads Specialist

Company Description

Agency Upp is a digital marketing company that provides agencies with a comprehensive toolkit of resources, including strategy templates, process frameworks, and performance optimization guides. Through its “100\+ agency toolkit,” Agency Upp helps marketing teams operate more efficiently, scale campaigns, and deliver measurable results for clients. The company focuses on practical, data-driven solutions that support agencies in managing paid media and other digital channels. Team members collaborate remotely, using modern tools and workflows designed for flexible, distributed work. Agency Upp values continuous learning, experimentation, and clear communication across all projects.

Role Description

The Google Ads Specialist role is a full-time remote position focused on planning, executing, and optimizing paid search and display campaigns for agency clients. In this role, you will conduct keyword and audience research, build and structure campaigns, write and test ad copy, and manage bidding strategies to achieve performance targets such as ROAS, CPA, and lead volume. You will regularly review campaign data, generate insights, and recommend improvements to landing pages, targeting, and budgets. The specialist will collaborate with account managers and other marketing team members to align campaigns with client goals, prepare performance reports, and communicate results and next steps clearly. You will also stay current with Google Ads platform updates, best practices, and industry trends, applying them to enhance campaign efficiency and scalability.

Qualifications

• Strong Google Ads expertise, including campaign setup, keyword research, bidding strategies, and audience targeting.
• Proficiency in performance analysis and optimization, using tools such as Google Analytics, conversion tracking, and A/B testing.
• Applied skills in copywriting and ad creation for search and display, focusing on clear messaging and conversion-oriented content.
• Experience with broader digital marketing practices, such as landing page optimization, remarketing, and funnel-based campaign design.
• Ability to manage multiple client accounts, prioritize tasks, and meet deadlines in a remote, fast-paced environment.
• Strong communication and collaboration skills, with comfort presenting campaign results and recommendations to internal teams and clients.
• Prior agency experience or managing campaigns across diverse industries is highly beneficial.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.