group manager, marketing - Brand Strategy & Experience

Now Brewing – group manager, marketing - Brand Strategy \& Experience! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

As a Group Manager of Brand Marketing – Brand Strategy \& Experience, you lead work that shapes the long-term future of the Starbucks brand while ensuring it shows up clearly and consistently in the world today. In this highly visible leadership role, you define brand direction, build enduring brand foundations, and guide how those ideas are activated across experiences, touchpoints, and moments that matter to customers.

You operate at the intersection of strategy, business, creativity, and execution, influencing across a complex organization to ensure the brand remains relevant, coherent, and unmistakably Starbucks. You are a trusted thought partner to senior leaders, a strong people leader, and a steward of one of the world’s most iconic brands.

As a

group manager, Brand Marketing

, you will…

**Strategic Leadership \& Brand Vision**

• Develop and steward long-term brand strategy, ensuring clarity, consistency, and relevance across the enterprise.
• Build and evolve a multi-year brand roadmap that aligns business priorities with brand ambition and customer needs.
• Translate strategy into clear frameworks, principles, and guidance that teams around the world can confidently activate.
• Identify future opportunities for growth and evolution, helping shape where the brand should go next.

**End-to-end Brand Expression \& Activation**

• Elevate the Starbucks brand across touchpoints by bringing our new brand world and brand expression to life across the enterprise and around the world.
• Lead the translation of brand strategy into clear direction that enables consistent, high-quality expression across markets, platforms, and moments.
• Partner closely with cross-functional teams to ensure brand expression shows up powerfully and cohesively in customer experiences.
• Continuously assess how the brand is showing up in the world and evolve approaches to strengthen relevance, resonance, and long-term brand equity.

**Cross-Functional Leadership \& Influence**

• Drive alignment across Marketing, Product, Studio, Operations, and Global partners to deliver cohesive brand experiences.
• Lead through influence in a matrixed organization, building trust and momentum across diverse stakeholders.
• Present brand strategy, roadmaps, and recommendations to senior leadership with clarity and confidence.
• Facilitate effective communication and collaboration across teams to support a unified, elevated brand experience.

**Leadership, Team Development \& Culture**

• Build, lead, and inspire a high-performing team, providing mentorship, guidance, and development opportunities.
• Foster a culture of belonging, creativity, and accountability, encouraging innovation and continuous improvement.
• Model leadership behaviors grounded in Starbucks Mission and Values, promoting integrity, respect, and excellence.
• Drive team engagement and performance, celebrating achievements and cultivating a shared passion for brand building.

We’d Love To Hear From People With

• 6–10\+ years of progressive experience in marketing, product, or brand management, with a proven track record of driving business growth.
• 3\+ years of experience leading and developing teams, with demonstrated success in managing people, developing talent, and fostering high performance.
• Skilled in setting strategic direction and translating insights into actionable marketing plans that influence customer behavior at scale.
• Proven ability to lead complex, cross-functional initiatives with multiple stakeholders in fast-paced, matrixed environments.
• Executive-level communication and storytelling skills, with the ability to influence senior leadership and drive alignment.
• Bachelor’s degree or equivalent experience; MBA preferred.
• Adept at navigating ambiguity and making high-impact decisions under pressure.
• Deep understanding of consumer behavior, market dynamics, and brand positioning to inform long-term strategy.

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

• If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

We believe we do our best work when we're together, which is why we're onsite four days a week.

Join us and inspire with every cup. Apply today!

Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at

applicantaccommodation

or 1(888) 611-2258\.