Growth & Automation Manager

**Growth \& Automation Manager

Paid Media • CRM • AI • Sales Systems • Social Media

A Unique Opportunity to Build, Automate \& Take Ownership

This is not a typical marketing job.

We are an established, leading company in our industry and market with significant existing operations, customers, sales activity, marketing spend, data, content and opportunities for improvement.

We are looking for someone who wants the opportunity to come into a real operating business and take ownership of a major growth, technology and automation initiative.

You won’t be maintaining a system someone else already perfected.

You’ll have the opportunity to help build the system.

We want to modernize how our company handles marketing, lead generation, sales, customer communication, reporting and internal processes—using today’s best technology, AI and automation.

For the right person, this is an opportunity to:

• Take ownership of a major company-wide initiative.

• Build AI and automation systems that are actually used in a large real-world operation.

• Experiment with new technology and rapidly put successful ideas into production.

• Automate processes across marketing, sales and operations.

• Build systems that can directly impact millions of dollars in business.

• Work with significant amounts of real customer, marketing, advertising and sales activity.

• Build and manage your own team of specialists as needed.

• Develop measurable case studies of systems and improvements you personally led.

• Demonstrate what you’re capable of when given ownership instead of simply being handed tasks.

• Learn rapidly across AI, automation, advertising, sales, CRM, analytics and business operations.

• Work directly with company ownership and have your ideas heard and implemented quickly.

• Help determine which technologies and systems the company adopts next.

We aren’t expecting you to already know everything.

In fact, part of this position is learning, experimenting and discovering better ways of doing things.

AI and automation are changing extremely quickly. We want someone who enjoys staying ahead of those changes, testing new capabilities and figuring out how they can create a competitive advantage inside an established company.

We care much more about your ability to think, build, learn and execute than collecting credentials.

If you’ve wanted the opportunity to take a successful existing business and ask:

“What could this company look like if we intelligently automated and optimized everything possible?”

That’s essentially the project we’re offering you.

⸻

The Role

You will take ownership of the systems that generate, capture, nurture, track and convert new business while helping us automate and improve processes throughout the company.

This position sits at the intersection of:

Marketing \+ Sales \+ Technology \+ AI \+ Automation \+ Analytics

You will initially focus heavily on growth and sales systems, but there is significant opportunity to identify and implement automation throughout the broader organization.

You do not need to personally be the world’s best media buyer, developer, video editor and CRM engineer.

You need to understand how these pieces work together, determine what should be accomplished, and be capable of coordinating the people and technology necessary to make it happen.

What You’ll Own

Digital Advertising \& Lead Generation

• Google Ads

• Meta/Facebook/Instagram advertising

• Retargeting

• Landing pages

• Conversion tracking

• Call tracking

• Campaign testing and optimization

• Cost-per-lead and customer-acquisition reporting

• Marketing attribution

CRM \& Sales Systems

• Improve lead intake and routing

• Build follow-up systems

• Improve speed-to-lead

• Build SMS/email nurturing

• Track appointments, estimates, opportunities and sales

• Identify where leads are being lost

• Improve sales workflows

• Develop sales dashboards and reporting

• Connect marketing activity to actual revenue

AI \& Automation

A major component of this position will be identifying where AI and automation can improve the company.

Potential projects include:

• AI lead qualification

• Automated lead follow-up

• AI call transcription and analysis

• Sales-call scoring and coaching

• Automated reporting

• AI-assisted content production

• Internal AI knowledge systems

• CRM automation

• Intelligent lead routing

• Workflow automation

• AI agents

• API integrations

• Automated administrative processes

• Identifying repetitive work that technology can eliminate

You do not need to personally code every solution.

You DO need to be capable of understanding the problem, researching solutions, testing technology and managing specialists when necessary.

Social Media \& Content

• Develop and manage our social strategy

• Create a repeatable content-production system

• Coordinate short-form video, graphics and posts

• Turn existing company activity into usable content

• Manage content calendars

• Coordinate video editors/content specialists

• Repurpose content across multiple platforms

• Measure which content actually contributes to business objectives

Build Your Team

We are not expecting one person to do everything.

As you understand the organization, you will help determine what additional specialized talent is needed.

That could include:

• Paid media specialists

• AI/automation developers

• CRM specialists

• Content/social specialists

• Video editors

• Local content creators

• Offshore/remote employees

• Specialized contractors

Part of your responsibility will be helping us build a small, highly capable, technology-driven team rather than a large traditional marketing department.

What Success Looks Like

Eventually, you should be able to tell us:

• Where every lead originated

• What we paid to acquire it

• How quickly we responded

• What happened to the lead

• Whether an appointment was scheduled

• Whether an estimate was completed

• Whether the opportunity closed

• How much revenue was generated

• Our customer acquisition cost

• Which campaigns are profitable

• Where opportunities are being lost

• Which processes should be automated next

Must Have

• 3\+ years of hands-on experience in growth marketing, marketing operations, revenue operations, digital marketing or a similar role.

• Strong understanding of digital advertising and conversion tracking.

• Understanding of the complete funnel from traffic → lead → appointment → opportunity → sale → revenue.

• Hands-on experience working with CRM systems.

• Working knowledge of modern AI and automation tools.

• Experience building or improving workflows, integrations or automated processes.

• Understanding of marketing attribution, CPL, CAC, conversion rates and ROAS.

• Ability to turn data into useful dashboards and business decisions.

• Experience coordinating contractors, freelancers, agencies or remote workers.

• Strong project-management skills.

• Comfortable learning unfamiliar software and technology.

• Ability to independently identify problems and develop solutions.

• Examples of campaigns, systems, automations or processes you personally built or substantially improved.

Preferred

• Home services, roofing, HVAC, restoration, construction, solar, SaaS or other high-ticket lead-generation experience.

• Experience managing significant Google/Meta advertising budgets.

• Call tracking and call attribution experience.

• AI call transcription, analysis or scoring experience.

• Automated SMS/email follow-up experience.

• Experience improving sales organizations using technology and data.

• Landing-page optimization and A/B testing.

• Google Analytics, Tag Manager, pixels, UTMs and offline conversion tracking.

• AI-assisted content workflows.

• API/webhook experience.

• Zapier, Make, n8n or similar automation experience.

• Experience hiring/managing offshore talent.

• SOP/process development experience.

• Experience working directly with entrepreneurs, founders or company ownership.

• Personal projects, SaaS projects, entrepreneurial ventures or other evidence that you enjoy building things.

A degree is not required.

We value demonstrated ability, curiosity and execution over credentials. If you’ve built impressive things but don’t check every preferred qualification, we still want to hear from you.

First 90 Days

Your first responsibility will be understanding the organization before attempting to change everything.

We expect you to:

1\. Map our existing marketing and sales ecosystem.

2\. Audit advertising, tracking and attribution.

3\. Map the complete customer journey.

4\. Evaluate CRM usage and data quality.

5\. Identify gaps in lead handling and follow-up.

6\. Identify the highest-value automation opportunities.

7\. Implement several high-impact improvements.

8\. Establish reliable reporting.

9\. Develop a repeatable content system.

10\. Present a prioritized 6–12 month technology, growth and automation roadmap.

How to Apply

We don’t want only a generic résumé.

Please send:

1\. Your résumé or LinkedIn profile.

2\. 2–3 things you’ve personally built, automated or substantially improved.

3\. One example of a business problem you identified and solved.

4\. AI and automation tools you currently use.

5\. Something new you’ve taught yourself within the last year.

6\. A project you’d love to build if you had access to a real operating company, its processes and data.

Finally, answer this:

If you joined an established company tomorrow and were given the freedom to use AI, automation and technology to significantly improve how the company operates, what would you investigate during your first 30 days—and why?**