Growth Marketing Manager

Growth Marketing Manager

Location: Dunwoody, GA (hybrid)

The Growth Marketing Manager is responsible for driving measurable pipeline growth by developing and optimizing demand generation strategies across digital channels, campaigns, and partner ecosystems. This role focuses on identifying high-impact growth opportunities, testing new marketing approaches, and scaling programs that generate qualified leads and revenue.

Working closely with sales, partner marketing, and marketing operations, the Growth Marketing Manager develops integrated marketing strategies that convert target audiences into opportunities. The role combines planning, experimentation and data-driven optimization to accelerate customer acquisition and support company revenue goals.

Success in this role is measured by pipeline contribution, lead quality, conversion performance, and marketing-driven revenue growth. The Growth Marketing Manager is the person responsible for making sure marketing actually produces pipeline, not just activities.

Core Responsibilities

Growth Strategy and Pipeline Development

Develop and execute marketing programs designed to increase pipeline and accelerate customer acquisition.

Responsibilities include:

• Identifying high-potential market segments and target audiences
• Designing growth programs that support company revenue priorities
• Aligning marketing initiatives with sales goals and pipeline targets
• Building scalable demand generation frameworks

Typical initiatives:

• digital demand generation programs
• account-based marketing (ABM) initiatives
• partner-driven growth programs
• vertical or industry campaigns

Demand Generation and Channel Optimization

Design and optimize multi-channel marketing programs that drive engagement and conversions.

Channels may include:

• paid digital advertising (LinkedIn, search)
• email marketing and nurture campaigns
• webinars and virtual events
• organic and paid social media
• website conversion programs

Responsibilities include:

• optimizing channel performance
• improving lead acquisition efficiency
• testing new channels and campaign approaches

1. Experimentation and Growth Testing

Implement a data-driven approach to marketing experimentation and performance improvement.

Responsibilities include:

• designing growth experiments and A/B tests
• testing messaging, offers, and conversion strategies
• analyzing results and scaling successful programs
• improving marketing funnel performance

Common testing areas:

• landing page conversion optimization
• email engagement optimization
• advertising targeting strategies
• content performance

Pipeline Analytics and Performance Measurement

Track marketing performance and identify opportunities for improvement.

Responsibilities include:

• analyzing campaign performance and pipeline impact
• monitoring conversion rates across the marketing funnel
• building reports that measure marketing contribution to revenue
• presenting performance insights to marketing and sales leadership

Metrics typically tracked:

• MQL generation and quality
• conversion rates across funnel stages
• marketing-sourced pipeline
• cost per opportunity

Sales and Partner Alignment

Collaborate closely with sales teams and partner marketing to ensure marketing programs generate high-quality opportunities.

Responsibilities include:

• aligning marketing programs with sales priorities
• coordinating with partner marketing teams on joint growth initiatives
• supporting account-based marketing strategies
• improving lead handoff and follow-up processes

Required Skills

Strategic

• understand and align to growth marketing strategy
• demand generation planning
• audience segmentation and targeting
• marketing funnel optimization

Technical

• marketing automation using Salesforce, Account Engagement, Sales Engagement and CRM Analytics
• CRM reporting and pipeline analysis
• campaign analytics and performance dashboards
• digital advertising platforms

Execution

• campaign development and testing
• growth experimentation
• multi-channel marketing program management

Interpersonal

• strong cross-functional collaboration
• ability to work closely with sales teams
• partner and vendor coordination

Ideal Experience Profile

Typical background

• 5–8 years of B2B marketing experience
• experience in demand generation or growth marketing roles
• experience working with marketing automation and CRM platforms, specifically Salesforce
• demonstrated ability to drive measurable pipeline growth

Preferred industry exposure

• cybersecurity
• cloud platforms
• IT services or managed services environments