Head of Consumer Insights

About Us

Moose Toys exists to make kids superhappy. For this revolutionary brand, happiness lies at the heart of everything we do. Known for our trailblazing toy design, development and manufacturing, and strong commitment to the future of our planet, our toys are consistently recognised with global awards and accolades.

**Our Culture**

At Moose we are playful with a purpose. Fun is at the heart of everything we do, but we’re also very serious about the important stuff: our people, our values, and the planet:

• We're officially a Great Place to Work!
• We're a family.
• We dream big.
• We love diversity.
• We're always learning.
• We prioritise well-being.
• We give back in a big way.
• We're serious about sustainability.
• We bring the fun!

Visit our website or our LinkedIn Life page for more information on our amazing brands and people.

Position Title

Head of Consumer Insights

Classification

Exempt

Position Status

Full Time

Reports To

Senior Vice President, Marketing Centre of Excellence

Direct Reports

Junior Researcher; Customer Service Manager; Customer Service Coordinators

Role Objectives

Moose Toys is seeking a Head of Consumer Insights to uncover global insights that drive action, spark ‘aha’ moments and embed data-driven thinking that fuels innovation, brand building, and growth across Moose’s diverse toy portfolio.

As a strategic partner to Global Brand, Regional Marketing, Product Development, and Moose’s internal marketing agency, this leader will champion data driven decision making while preserving what makes Moose special: creativity, speed, and a strong connection to how kids actually play.

At Moose, we believe great insights spark great ideas. This role plays a critical part in shaping the next generation of play experiences loved by kids and families around the world.

Qualifications

• 8\+ years’ experience in consumer or market insights, ideally within toys, entertainment, consumer products, or a related category.
• Proven expertise designing and leading custom research programs that influence innovation and brand strategy.
• Strong quantitative and qualitative skills, with the ability to connect data to real‑world consumer behavior.
• Demonstrated success influencing senior stakeholders and creative teams through insight, not just reporting.
• Experience managing external research partners and multiple stakeholders across geographies.
• Working knowledge of digital insight tools, consumer tracking, and analytics platforms.
• Advanced degree in psychology, statistics, economics, business, or a related field.
• Experience conducting consumer research across multiple international markets (e.g., North America, Europe, APAC).
• Passion for toys, play, entertainment, or gaming culture.

Responsibilities

Insight Strategy \& Trend Leadership

• Own Moose’s global consumer insights agenda, with a sharp focus on kids’ play patterns, parent decision‑making, fandoms, and emerging cultural trends that shape the toy industry.
• Continuously track shifts in play, entertainment, retail, and digital ecosystems to identify opportunities and risks for Moose brands.
• Act as a trusted thought partner to senior leaders, translating insight into clear implications for brand strategy, innovation pipelines, and go‑to‑market plans.

End‑to‑End Research Excellence

• Design, commission, and lead primary research programs (quantitative and qualitative), from brief and methodology through synthesis and storytelling.
• Balance speed and rigor by effectively leveraging external research agencies alongside in‑house tools and historical learning.
• Lead consumer learning for innovation launches, line extensions, packaging, and product updates, ensuring insights meaningfully shape decisions before launch.

Audience Understanding \& Segmentation

• Develop and evolve global and regional audience segmentation frameworks for kids, parents, and collectors.
• Build rich profiles that uncover motivations, needs, tensions, and play drivers to inform product design, brand positioning, and communications.

Insight Storytelling \& Influence

• Synthesize complex data into clear, inspiring narratives that create lightbulb moments and prompt action.
• Tailor communication styles for diverse audiences, from creative teams and product developers to regional marketers and executive leadership.

Tools, Frameworks \& Business Intelligence

• Build scalable tools, dashboards, templates, and insight frameworks that enable teams to self‑serve and apply insights with confidence.
• Identify gaps, inefficiencies, or data quality issues and design practical solutions that improve speed, consistency, and impact.

Stakeholder \& Agency Leadership

• Partner closely with Global Brand, Regional Marketing, Product, Innovation, and Creative teams to ensure insight is embedded early and often.
• Own relationships with consumer insight and research agency partners, setting clear standards for quality, relevance, and output.

People Management

• Regularly review resourcing requirements for the department, recruits, interviews, selects and trains new staff.
• Oversee the day-to-day workloads and performance of direct reports towards the achievement of agreed objectives, through the provision of clear direction, coaching and support.
• Work with direct reports to set individual KPIs and conduct regular reviews in-line with the Moose Performance Management Program.
• Manage the training and professional development of team members, with an emphasis on providing timely and constructive feedback on a regular basis; and
• Champion the Moose culture to ensure direct reports deliver on “The Wow”.

This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the role. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Core Values

W

e’re a family, who is

O

utrageously playful, with

W

ild imagination.

• We’re a family
• We demonstrate kindness as part of the Moose family – treating others the way we want to be treated. We’re all about welcoming your wacky, weird, and wonderful self at work!
• Moosies pride themselves on taking personal responsibility for their actions and outcomes, always acting ethically, professionally, sustainably, and with a smile.
• We know there is no ‘I’ in TEAM and are committed to hitting team goals way out of the park.
• We’ve got each other’s backs – we support each other with no politics or personal agendas.
• Outrageously playful
• All Moosies use play to stimulate thinking and innovation – applying learnings across all initiatives.
• We think outside the toy box to keep things super FUN.
• We consistently give 100% to put the punch in our products and services.
• We keep our energy up so there’s a great buzz around the place all the time – helping to foster great ideas and ensuring strong productivity.
• Wild imagination
• We’re prepared to share the kooky and the creative in brainstorming sessions, to bring the best Moose to market.
• Moosies put heart and soul into innovating and delivering the best toys ever.
• We elicit infectious enthusiasm, are non-judgemental, value diversity of thinking and the benefits this brings, and are open to all WOW ideas.
• We keep on trend and across new technologies and sustainable approaches so we can bring this knowledge to the playroom.

Work Hours

8:30am – 5:30pm, Monday to Thursday

8:30am – 3:00pm, Friday

30-minute unpaid lunch break each day.

Plus, reasonable additional hours due to multiple time-zones.

Hybrid working arrangement: Tues-Thurs in El Segundo office.

**Salary Band**

USD $120,000-$130,000

**Physical Demands**

• While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear and use hands and fingers to operate a computer, telephone and other office productivity machinery, may need to reach, stoop, kneel to access items
• Must be able to sit at a computer terminal for an extended period of time
• Specific vision abilities required by this job include close vision requirements due to computer work
• Light to moderate lifting is required
• Frequently communicates with other employees and third-parties, must be able to speak clearly and exchange accurate information.
• Regular, predictable attendance is required

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

**Work Environment**

• Moderate noise (i.e. business office with computers, phones, printers and light traffic)
• Indoor business office environment with windows; light foot traffic within work areas
• Ability to sit at a computer terminal for an extended period of time

The work environment characteristics described here are representative of those a teammate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Primary Location

US-CA-Los Angeles

Job

Sales \& Marketing

Employee Status

Permanent

Schedule

Full-time

Unposting Date

25/Apr/2026, 4:59:00 PM