Head of Design

BettingJobs

is working with a fast-growing iGaming operator looking to hire a

Head of Design

to lead and elevate their creative function across multiple brands and platforms.

This is a senior leadership role for someone with a strong background in brand, graphic, and digital design within iGaming, betting, gaming, or entertainment-led brands.

Key Responsibilities

• Define and lead the overall creative vision and brand identity across all channels
• Oversee all creative output across web, mobile, CRM, social, campaigns, VIP, and acquisition channels
• Lead and mentor a team of designers and creatives
• Collaborate closely with product, marketing, CRM, and development teams to deliver engaging player experiences
• Drive creative innovation across promotions, gamification, loyalty, and retention initiatives
• Use performance and player behaviour data to optimise creative and conversion journeys
• Benchmark against leading iGaming and entertainment brands to continuously raise creative standards

Requirements

• Proven experience as a Head of Design, Creative Director, Head of Brand Design, or similar senior creative role within iGaming or betting
• Strong portfolio demonstrating brand design, digital campaigns, UI/visual design, and performance-focused creative
• Strong understanding of player psychology, acquisition and retention creative, loyalty systems, and gamification
• Experience managing creative/design teams in fast-paced environments
• Experience within sweepstakes casinos, sportsbook, or crypto casino brands is highly desirable
• Familiarity with crypto/Web3 ecosystems is a plus
• Strong communication and stakeholder management skills