Head of Growth Marketing

Company Description

Founded by

Chris Bumstead,

STNDRD is a fast-scaling enterprise dedicated to helping individuals reach their full potential through a one-of-a-kind ecosystem. STNDRD combines a comprehensive training app, elite 1-on-1 coaching, and telehealth services. Our goal is to empower people to take control of their physical and mental well-being through personalized solutions and expert guidance.

The Role

We're looking for a Head of Growth Marketing to own our user acquisition engine from top to bottom. You'll manage paid media across channels, lead our in-house creative team, and use data to drive every decision. This is a high-ownership role — you'll be the strategic and executional force behind how we grow.

What You'll Own

• Plan, execute, and optimize paid ad campaigns across Meta, TikTok, Google, and emerging channels
• Lead and manage our creative team (designer \+ video editor), briefing concepts, reviewing output, and maintaining a rapid testing cadence
• Own key growth metrics: CAC, LTV, payback period, and ROAS — and build dashboards and reporting to track them
• Develop and iterate on a creative strategy based on performance data, identifying winning angles and scaling them
• Manage the paid media budget and allocate spend efficiently across channels
• Partner closely with product and leadership to align acquisition efforts with retention and monetization goals

What We're Looking For

• 5–8 years of experience in performance or growth marketing, ideally at a mobile app or DTC company
• Deep hands-on experience with Meta Ads and TikTok Ads Manager; Google UAC a plus
• Strong understanding of mobile attribution (Adjust, AppsFlyer, or similar) and unit economics
• Experience managing or directing a creative team, with a good eye for what makes mobile video and static ads convert
• Comfortable working in a scrappy, fast-paced startup environment where you'll both set strategy and execute

Nice to Have

• Experience in the health, fitness, or wellness space
• Familiarity with App Store Optimization (ASO) or influencer/UGC partnerships
• Experience with A/B testing frameworks and creative iteration at scale