Head - Sales and Marketing - Events

Head – Sales and Marketing

Key Responsibilities:

Sales Leadership \& Business Development

• Lead and oversee all sales initiatives across weddings, corporate, social, and community events, driving overall revenue performance and departmental success
• Develop and execute strategic sales plans, including outbound sales efforts, market expansion, and targeted corporate business development
• Cultivate and maintain relationships with key corporate clients, local businesses, and community partners to generate repeat and referral business
• Establish and monitor monthly and annual revenue goals, holding the team accountable to performance metrics and conversion targets
• Oversee all incoming inquiries, ensuring timely, professional responses and a high-touch client experience from initial contact through booking
• Represent the property at industry events, networking functions, and off-site activations to promote brand awareness and secure new business opportunities

Client Experience \& Revenue Management

• Guide high-level client relationships, particularly for corporate and high-value events, ensuring a seamless and elevated experience
• Oversee proposal development, pricing strategy, and contract negotiations to maximize profitability while aligning with client needs
• Ensure consistency in sales processes, brand standards, and communication across the department
• Partner with marketing to develop campaigns that drive lead generation, increase visibility, and support revenue goals

Event Strategy \& Department Oversight

• Direct the planning and execution of all events, ensuring alignment between sales, operations, culinary, and service teams
• Oversee the development of event timelines, floor plans, and Banquet Event Orders (BEOs), ensuring accuracy and operational excellence
• Establish departmental workflows and systems that improve efficiency, communication, and execution standards
• Provide leadership and mentorship to the events and catering team, fostering a culture of accountability, collaboration, and service excellence

Corporate \& Social Event Execution

• Lead strategy and execution for corporate events, meetings, retreats, and large-scale social functions, with a focus on growth in the corporate segment
• Oversee all event logistics including layout, catering flow, audiovisual needs, décor, and guest experience
• Act as executive-level support on event days, ensuring seamless execution and stepping in to resolve any high-level challenges

Catering \& Food \& Beverage Collaboration

• Partner with the Executive Chef and culinary team to design elevated, customized menus that enhance the overall guest experience
• Oversee food and beverage offerings, pricing structures, and upselling strategies to increase per-person spend and profitability
• Ensure compliance with health, safety, and service standards across all events

Operational Management \& Financial Oversight

• Maintain oversight of CRM systems (Tripleseat) to ensure accurate reporting, forecasting, and client management
• Monitor departmental budgets, manage cost controls, and ensure profitability across all events
• Review post-event reporting, invoicing, and client feedback to continuously improve processes and performance
• Oversee inventory management for event equipment, rentals, and supplies

What We’re Looking For

Experience

• Minimum 3 years in event management, catering coordination, or hospitality — winery or luxury hospitality experience a plus
• Proven track record managing weddings from initial enquiry through to day-of execution
• Knowledge of catering operations, banquet procedures, and restaurant or hotel experience is highly desirable

Skills and Attributes

• Excellent customer service and interpersonal skills — telephone, email, and in person — with the ability to speak clearly and concisely
• Extreme attention to detail, follow-up, and follow-through with a commitment to excellence and high standards
• Strong wine knowledge, or genuine enthusiasm to develop it

Practical Requirements

• Flexibility to work evenings, weekends, and holidays as required by event schedules
• Ability to work across various environments including indoor/outdoor event spaces

Pay: $55,000\.00 - $60,000\.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person