Legal Digital Marketing Specialist – Fully Remote

ABOUT US

The Law Office of Stephanie F. Dominguez is a growing virtual law firm that provides advice and representation to federal government employees and labor unions nationwide, and to California-based individuals in employment law (employee and employer side), family law, juvenile dependency and delinquency law, and wills, trusts, and estate planning matters.

Our cases include employment discrimination (including harassment and retaliation), workers’ compensation, unfair labor practices, and family law and juvenile matters. We represent clients before the Merit Systems Protection Board (MSPB), Equal Employment Opportunity Commission (EEOC), U.S. District Courts, Office of Workers’ Compensation Programs (OWCP), National Labor Relations Board (NLRB), the U.S. Court of Appeals for the Federal Circuit, and California Superior Courts, including the Family Law and Juvenile Divisions.

We are committed to exceptional client service, proactive communication, efficient virtual operations, and long-term growth.

WHY JOIN US?

This position offers a unique opportunity to play a significant role in the growth of a nationally and California operating virtual law firm.

Unlike many digital-marketing positions focused primarily on branding, content creation, or social-media engagement, this position is focused on measurable business results.

The successful candidate will be responsible for increasing the firm's visibility, generating qualified prospective-clients, improving consultation volume, strengthening the firm's online reputation, and improving the performance of the firm's digital-marketing platforms.

The ideal candidate enjoys taking ownership, working independently, being accountable for measurable results, and continuously improving systems and performance.

POSITION SUMMARY

This is a fully remote Legal Digital Marketing Specialist position.

The position is responsible for managing and optimizing the firm's entire digital presence, including:

• Google Business Profile
• Google Ads
• Yelp
• Yelp Ads
• Facebook
• Instagram
• LinkedIn
• TikTok
• Justia
• Firm Website Content
• Online Reputation \& Reviews

The position is expected to independently identify opportunities to increase qualified prospective-client inquiries, consultations, and retainments.

The position also requires writing approximately two to three SEO-focused blog articles per week relating to the firm's practice areas.

This position is fully remote and open to candidates located anywhere within the United States.

REQUIRED QUALIFICATIONS

• Minimum five (5) years of digital-marketing experience.
• Minimum three (3) years of experience managing Google Ads campaigns.
• Minimum three (3) years of experience performing SEO work.
• Minimum three (3) years of experience managing Google Business Profiles.
• Demonstrated history of generating business leads through digital marketing.
• Strong written communication skills.
• Strong analytical and reporting skills.
• Ability to work independently with minimal supervision.
• Demonstrated history of employment stability and reliability.

PREFERRED QUALIFICATIONS

• Law-firm marketing experience.
• Experience marketing employment-law, family-law, juvenile-law, or estate-planning services.
• Experience using Google Analytics, Google Search Console, WordPress, SEMrush, Ahrefs.
• Google Ads Certification.
• Prior remote-work experience.

KEY RESPONSIBILITIES

Digital Marketing

Manage and optimize all digital presence, including Google Business Profile and Ads, Yelp and Ads, Facebook and Instagram, LinkedIn, TikTok, Justia, firm website content, and online reputation and reviews.

SEO

Develop and implement SEO strategies designed to improve qualified traffic, search visibility, and lead generation.

Conduct keyword research and competitor analysis.

Perform on-page, off-page, and local SEO optimization.

Monitor rankings and implement improvements.

Google Business Profile

Manage and optimize Google Business Profile.

Increase local-search visibility.

Develop and implement strategies to increase calls, website visits, and consultation requests.

Advertising

Manage Google Ads and Yelp Ads campaigns.

Monitor advertising performance.

Improve conversion rates and cost-per-lead metrics.

Provide recommendations regarding advertising budgets and strategy.

Website \& Content

Write and publish approximately two to three SEO-focused blog articles per week.

Create and revise website content.

Recommend and implement website improvements designed to improve conversion rates and user experience.

Online Reputation

Monitor reviews and reputation platforms.

Implement systems to increase client reviews.

Respond to reviews when appropriate.

Analytics \& Reporting

Track and report:

• Leads
• Consultation requests
• Website traffic
• Search visibility
• Advertising performance
• Cost per lead

Provide monthly recommendations for improvement.

COMPENSATION \& BENEFITS

Compensation

$25–$35 per hour, depending on experience, qualifications, and demonstrated performance

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)

LOCATION \& SCHEDULE

Location

Fully remote (United States)

Schedule

Approximately 20–30 hours per week.

Core business hours are generally 8:30 a.m. to 5:30 p.m. Pacific Time, Monday through Friday, though flexibility may be required.

Anticipated Start Date

July 20, 2026 – August 3, 2026

APPLICATION INSTRUCTIONS

Please carefully complete all Indeed application and screener questions.

Applications are reviewed on a rolling basis. Incomplete applications or applications that do not follow instructions may not be considered.

The application deadline is July 28, 2026.

Pay: $25\.00 - $35\.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Retirement plan
• Vision insurance

Application Question(s):

• Application Instructions: Please read carefully before responding: (1) Do not call or email the office regarding this position or your application. Candidates selected for an interview will be contacted by email only. If this posting is live, the position remains open. (2) Some questions contain multiple parts—answer all parts completely. (3) Failure to follow these instructions will result in disqualification. Do you understand and agree to follow these instructions? (Type "Yes" or "No".)
• Location \& Availability: (A) What is your current city and state, and do you have prior experience working fully remotely? (State your location, followed by "No", or "Yes" \+ 1–sentence explanation.) (B) What is your earliest available start date? (C) Do you anticipate any recurring commitments preventing availability or responsiveness for more than one consecutive hour during business hours (8:30 a.m.–5:30 p.m. PT, Mon–Fri)? (Type "No", or "Yes" \+ 1-sentence explanation.)
• Long-Term Interest: (A) Are you seeking a long-term position rather than a short-term freelance engagement? (Type "Yes" or "No" \+ 1-sentence explanation.) (B) Are you seeking at least 5\+ years of employment with one employer? (Type "Yes" or "No" \+ 1–sentence explanation.)
• Digital Marketing Experience: (A) How many years of professional digital-marketing experience do you have in a role where you personally executed marketing activities rather than primarily supervising or working with vendors or agencies? (Type "None", or state years.) (B) How many years have you personally performed SEO work? (Type "None", or state years.) (C) How many years have you personally managed Google Ads campaigns? (Type "None", or state years.) (D) How many years have you worked for a law firm? (Type "None", or state years \+ employer(s).) (E) How many years have you worked for a legal-marketing agency? (Type "None", or state years \+ employer(s).)
• Content Writing: (A) Have you personally written SEO-focused blog articles without using outside writers or agencies? (Type "Yes" or "No".) (B) Approximately how many SEO-focused blog articles have you personally written without using outside writers or agencies? (C) List the industries for which you have personally written SEO-focused blog articles without using outside writers or agencies. (D) Are you comfortable independently writing approximately 2–3 SEO-focused blog articles per week relating to employment law, family law, juvenile law, and estate planning after receiving training regarding the Firm's practice areas? (Type "Yes" or "No".)
• What is the single most impressive measurable marketing result you have personally achieved? State: (A) Employer, (B) Metric improved, (C) Before, (D) After, (E) Time required to achieve the improvement, (F) Specifically identify what YOU performed versus what was performed by other employees, vendors, or agencies.
• Law-Firm Marketing Content: Have you previously written content relating to legal services? (Type "No", or "Yes" \+ practice area(s) \+ approximate number of articles.)
• Schedule \& Compensation: (A) This position is expected to require approximately 20–30 hours per week. Does this align with what you are seeking? (Type "Yes" or "No" \+ 1-sentence explanation.) (B) If this position expanded to full-time status (35–40 hours per week) within the next 12 months, would you potentially be interested? (Type "Yes", "No", or "Maybe" \+ 1-sentence explanation.) (C) Does your desired pay fall within the posted range of $25–$35 per hour? (Type "Yes" or "No" \+ desired hourly rate.) (D) Do you intend to maintain any other employment, consulting business, agency, freelance work, or ongoing professional commitment while working in this role? (Type "No", or "Yes" \+ 1–sentence explanation including expected weekly hours.)
• Ownership \& Results: In the position where you achieved your strongest marketing results: (A) Employer name, (B) Industry, (C) Approximate monthly leads before your involvement, (D) Approximate monthly leads after your involvement and during the period you were responsible for the marketing efforts, (E) Time required to achieve the increase, (F) Specifically identify what YOU personally performed versus what was handled by others, vendors, or agencies. If exact numbers are unavailable, provide your best estimate.
• Google Ads Experience: (A) What is the largest monthly Google Ads budget you personally managed? (State dollar amount.) (B) Did you personally create, optimize, and manage campaigns, or primarily supervise or work with a vendor, agency, or other employee? (1 sentence.) (C) What is the most significant Google Ads result you personally achieved? Include the approximate before-and-after metrics. (1-2 sentences.)
• SEO \& Google Business Profile Results: (A) Have you personally improved a business's Google Business Profile visibility, rankings, calls, or leads? (Type "No", or "Yes" \+ employer \+ approximate before-and-after results.) (B) Have you personally improved a business's SEO rankings resulting in increased leads or inquiries? (Type "No", or "Yes" \+ employer \+ approximate before-and-after results (e.g., rankings, calls, leads, website visits, or consultations).)
• Platform Experience: For each platform below, state (A) years of direct hands-on experience; and (B) whether you personally performed the work or primarily supervised or coordinated with another individual, vendor, or agency. Google Ads, Google Business Profile, Yelp Ads, Facebook, Instagram, LinkedIn, TikTok, Justia, WordPress, Google Analytics, Google Search Console, SEMrush, Ahrefs.
• Performance Metrics: (A) Which five marketing metrics do you believe are most important when evaluating whether a law firm's marketing efforts are successful? (B) Have you previously tracked cost per lead? (Type "Yes" or "No".) (C) Have you previously tracked consultation-booking rates? (Type "Yes" or "No".) (D) Have you previously tracked consultation-to-retainer conversion rates? (Type "Yes" or "No".) (E) Have you previously been directly accountable for lead-generation goals during a performance review? (Type "Yes" or "No".)
• Practice-Area Marketing Strategy: The Firm currently receives most of its matters from federal employment law and labor law. The Firm would like to increase family law, juvenile dependency \& delinquency law, and estate-planning matters over time. In 3 sentences or fewer, explain how you would generally approach increasing leads in those practice areas while maintaining existing federal-employment and labor-law lead volume.
• Online Reviews \& Reputation Management: (A) Have you personally implemented a process for obtaining Google and/or Yelp reviews from clients? (Type "No", or "Yes" \+ employer \+ brief description.) (B) Approx how many Google and/or Yelp reviews did that process generate per month? (State approx number and platform(s).) (C) Have you personally responded to negative Google and/or Yelp reviews on behalf of a business? (Type "No", or "Yes" \+ approx number handled.) (D) In 3 sentences or fewer, explain how you would: (1) encourage satisfied clients to leave reviews, (2) respond to a negative review, and (3) address a review you believe violates a platform's policies. (E) What is the largest increase in Google and/or Yelp reviews you have personally helped generate during any 12-month period? (State employer, approx starting review count, approx ending review count, and your role.)

Work Location: Remote