Manager, Field Marketing

Who Are We?

Over the past 16 years, Afiniti’s patented technology has paired customers and contact centre agents in real time based on how well they are likely to interact, leading to better experiences across the entire customer journey. As our products evolve, it is our mission to retain and grow revenue by creating repeatable, AI-driven solutions that transition from high-touch managed services to product-led growth.

Afiniti operates throughout the world and has driven billions of dollars of precisely measurable AI value for our telecommunications, banking, insurance, healthcare, and travel customers. To learn more, visit www.afiniti.com.

Our Vision

Afiniti’s vision is to lead the contact centre industry by delivering innovative AI solutions that uniquely enhance customer lifetime value and operational efficiency, earning us the trust of leading consumer companies worldwide.

Our Ways of Working

At Afiniti, how we work is just as important as what we achieve. Our Ways of Working are ten guiding principles that define the standards and behaviors we hold ourselves accountable to every day. They push us to act with urgency and discipline, to innovate with data and facts, and to always see our work through the eyes of our clients.

These principles are not abstract values — they are actionable commitments that shape daily decisions, strengthen collaboration, and ensure we deliver outcomes that matter. Together, they encourage us to be intentional in how we prioritize and execute, to confront challenges directly, and to embrace the richness of our global community with respect and openness. By living these principles consistently, we build a culture that is ambitious, respectful, and relentlessly focused on meaningful impact.

The Role

Role Title:

Manager, Field Marketing

Location:

United States (Hybrid / Remote)

Reports To:

Director, Demand Generation

About the Role

Afiniti is reinvesting in Field Marketing as a core growth capability and is seeking a Manager, Field Marketing to own and execute a high-impact, ICP-focused field marketing strategy. This role is critical to driving qualified opportunity creation, revenue impact, and executive-level awareness in support of Afiniti’s enterprise sales motion.

This is a builder role suited for a hands-on field marketer who thrives in transformation, brings strong commercial judgment, and knows how to prioritize for maximum impact within a defined budget. The Manager, Field Marketing will work closely with Sales to design and execute targeted field, virtual, and ABM programs that resonate with senior enterprise buyers and support mid to long-cycle, multi-stakeholder deals.

What Will Be Your Key Deliverables

• Own the planning and execution of a focused field marketing strategy aligned to Afiniti’s ICP, vertical priorities, and revenue goals.
• Design and deliver executive-caliber field programs including executive forums, private dinners, customer advisory board (CAB) engagements, priority industry events, and virtual event/webinar series.
• Lead account-based field marketing initiatives in partnership with Sales, developing targeted activations for priority accounts across both in-person and digital channels.
• Partner closely with Sales to align programs to target accounts, territories, and active opportunities.
• Ensure strong pre-, during-, and post-event engagement strategies across field programs and webinars to maximize opportunity creation, pipeline velocity, and expansion.
• Manage the field marketing budget, making disciplined tradeoffs to prioritize the highest-impact programs across physical and virtual experiences.
• Track, measure, and report performance across engagement, MQL/SQL creation, and revenue outcomes.
• Build repeatable, scalable field and account-based plays while remaining adaptable to evolving business priorities.

Who You Are

Experience

• 4–7 years of experience in field marketing, demand generation, or integrated B2B marketing.
• Experience owning both in-person and virtual event programs, including webinars and executive engagements.
• Experience supporting enterprise or mid-market sales motions with long deal cycles and multiple stakeholders.
• Strong understanding of ICP-driven and account-based marketing strategies, with experience executing targeted account programs.
• Proven ability to partner effectively with Sales while maintaining focus on commercial outcomes.
• Highly scrappy, execution-oriented, and comfortable operating in ambiguity.
• Confidence to influence stakeholders and push back when activities are misaligned with strategy.
• Experience marketing complex, data-driven, or AI-enabled solutions is a plus.

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
• Equivalent practical experience in B2B marketing roles will also be considered.

Technical Skills

• Campaign planning and event execution.
• Marketing analytics and performance reporting.
• Budget management and ROI tracking.
• CRM and marketing automation platforms.
• Account-based marketing tools and frameworks.

Behavioral Traits

• Highly execution-oriented with a strong bias for action.
• Commercially minded with a focus on measurable impact.
• Comfortable operating in ambiguity and fast-evolving environments.
• Strong stakeholder management and influencing skills.
• Confident communicator able to challenge misaligned activities constructively.
• Resourceful, scrappy, and results-driven.

What Success Looks Like

In this role, you will be successful if you:

• Generate qualified pipeline and measurable revenue impact through targeted field programs.
• Increase executive-level awareness and engagement within priority accounts.
• Build scalable, repeatable field marketing programs that support enterprise sales.
• Demonstrate disciplined budget allocation tied to commercial outcomes.
• Establish field marketing as a strategic revenue driver, not just an activity center.

Why Should You Apply

This role sits at the center of Afiniti’s go-to-market transformation. You will have meaningful ownership, close alignment with Sales, and the opportunity to help shape how field marketing drives growth across the organization.

If you are a strategic yet hands-on marketer who thrives on building programs that deliver measurable business results, this is an opportunity to make a visible and lasting impact.

Compensation

Annual Base Salary Range:

$91,650 – $117,500

Additional:

Annual Performance Bonus (\~15% of Annual Base)

What Will Make You Stand Out in the Crowd

You are a commercially savvy field marketer who understands how to connect targeted engagement with revenue outcomes. You excel at designing high-impact programs for enterprise buyers, prioritizing strategically within constraints, and translating marketing activity into measurable pipeline growth. Your ability to partner with Sales, influence stakeholders, and execute with precision will position you as a key driver of Afiniti’s growth.

We believe that richness in diversity is a huge asset for Afiniti. We value both the similarities and differences in everyone who is a part of the Afiniti team. We believe that this diversity builds a stronger organization and is in keeping with the core values of our company. Our policy, therefore, is to provide equal employment opportunities for all applicants and employees without regard to race, color, religion, sex (including pregnancy, childbirth, related medical conditions, breastfeeding or reproductive health decisions), gender identity or expression, national origin, age, marital status, ancestry, physical or mental disability, sexual orientation, personal appearance, genetic information, family responsibilities, matriculation, political affiliation, military or veteran status, or any other category protected under applicable federal, state or local law.