Manager, Marketing, 360 Campaigns, YSL, Prada & Miu Miu

Location:

10 Hudson Yards, New York, NY

Division:

L’Oréal Luxe

Reports to:

SVP \& VP - Heads of Marketing for YSL, Prada \& Miu Miu

Who We Are

At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we are committed to fostering excellence, empowering talented individuals, and leading the way across the beauty industry.

Join L'Oréal:

As the world’s #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

We are proud to have earned recognition as industry leaders, including:

• Most Innovative Companies – Fast Company, 2023
• Top 5 Most Attractive Companies Worldwide Among Business Students – Universum, 2023
• Top 25 World's Best Companies – TIME, 2023
• Top Companies for Executive Women – Seamount, 2023
• Best Place to Work for Disability Inclusion – Disability Equality Index, 2023

With 86,000 dedicated employees across 150 countries, L'Oréal leads the global beauty industry and pioneers beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we have been committed to making beauty accessible to all, aiming to reach another billion consumers through continuous innovation.

Now is your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you are an industry veteran or a seasoned professional, we are always on the lookout for exceptional talent to contribute to our mission.

In the

L’Oréal Luxe Division

, we create the very best of luxury beauty. Our division holds an unrivaled portfolio of 23 aspirational brands (including Yves Saint Laurent, Kiehl's, Lancôme, Prada, and Miu Miu) and an incredibly talented team of 28,000 experts, perfectly equipped to meet the sophisticated demands of luxury consumers worldwide.

A Day in the Life

The YSL, Prada, and Miu Miu Business Unit—also known as the

"Hot Couture" BU

—is looking for a

360 Campaign Manager

to support the Heads of Marketing.

As the 360 Campaign Manager, you are the primary orchestrator of the brand’s visual story across the U.S. market. Acting as a vital link between the U.S. Marketing and Media teams, you will ensure that every product launch and "always-on" campaign is supported by a high-performing, platform-specific asset strategy.

From leading timeline alignments and organizing local productions to translating media plans into actionable content matrices, you will own the end-to-end lifecycle of brand assets. You will optimize content performance by analyzing data and ensuring every piece of creative—whether for a PDP or a media ad—is delivered on time, on brand, and built to convert.

Requirements

• Education: Bachelor’s Degree required.
• Experience: 5\+ years of experience in Marketing, PR, or Communications.
• Passion: A deep interest in beauty, fragrance, trends, and storytelling.
• Industry: Luxury and/or beauty experience is strongly preferred.

Technical Skills

• Media-to-Content Translation: Ability to interpret a Media Plan and understand how it dictates asset needs (e.g., distinguishing between "top-of-funnel" awareness video and "bottom-of-funnel" conversion assets).
• Project Management: Proven ability to track asset adaptation and manage strict delivery timelines.
• Production Management: Experience leading local shoots, from briefing photographers/videographers to overseeing on-set logistics.
• Data Literacy: Ability to interpret data and assess ROI. You must be able to collaborate with Insights teams to understand performance KPIs and translate them into creative optimizations.

Soft Skills \& Core Competencies

• Stakeholder Management: Exceptional communication skills with the ability to "bridge" different teams, navigate a complex network, and manage multiple workstreams simultaneously.
• Operational Rigor: Extreme attention to detail and a high level of organization.
• Agility \& Proactivity: The ability to pivot when a media plan or shoot date shifts, while proactively identifying "content gaps" before they become obstacles.
• Creative Eye: A strong aesthetic sense to ensure that adapted assets remain premium and consistent with the brand DNA.

Responsibilities

• Pre-DMI Shoot Alignment: Lead alignment on content requirements per launch and for "always-on" initiatives between Marketing US, A\&I US, DMI Marketing, and Communications; manage and communicate the U.S. asset timeline.
• Content Strategy: Translate the media plan into a comprehensive content matrix.
• Asset Lifecycle: Own the timeline and briefs for asset adaptation.
• Traffic Management: Distribute assets to corresponding teams for Media (Pure and E-retail) or PDP placement.
• Local Production: Lead the organization and execution of local shoots.
• Reporting: Conduct content performance analysis and reporting in collaboration with the Media Manager and BCL Insights.

What We Offer

• Salary Range: $98,400–$140,200 (Actual compensation depends on job-related factors including location, experience, and skill level).
• Benefits: Competitive package including Medical, Dental, Vision, 401K, and Pension Plan.
• Hybrid Work: Up to 2 days per week remote for eligible roles.
• Flexible Time Off: Paid holidays, vacation, Vacation Buy Program, volunteer time, and Summer Fridays.
• Perks: VIP access to L’Oréal’s internal shop and a monthly mobile allowance.
• Growth: Unlimited access to e-learning, mentorship, and Lunch \& Learn sessions.

Your Future Team

Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences that make our consumers the heroes of our story. Every day, we push boundaries in traditional and digital strategies, leveraging the power of Big Data. Join our dynamic team!

We Are Committed and Engaged

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly, we encourage you to apply anyway! You may just be the right candidate for this or other roles.

We are an Equal Opportunity Employer. All information will be kept confidential according to EEO guidelines.