Marketing and Communications Manager

ABOUT THE POSITION

This is an exciting, full-time opportunity for a marketing and communications leader looking to drive impact at the intersection of clean energy, community development, and social impact.

The Marketing \& Communications Manager is responsible for the execution of Groundswell’s marketing and communications strategy across digital, media, and programmatic channels. This role plays a critical part in shaping how Groundswell tells its story—ensuring clarity, consistency, and measurable impact across all platforms.

Reporting to the Director of Marketing \& Communications, the Manager will oversee integrated communications initiatives, manage cross-channel campaigns, and work collaboratively across departments to elevate program narratives, expand audience reach, and strengthen Groundswell’s brand as a trusted, people-centered organization.

The ideal candidate is a

strong writer and strategic social media leader and practitioner

—digitally fluent, detail-oriented, and experienced in crafting narratives and content strategies that drive engagement, grow audiences, and deliver measurable impact across platforms.

Groundswell is a values-driven social enterprise committed to a culture of belonging, and we invite you to review our website as you apply.

KEY RESPONSIBILITIES

Strategic Communications \& Narrative Development

• Implement integrated communications strategies aligned with organizational priorities and program goals
• Translate Groundswell’s work into clear, compelling narratives that resonate across audiences, including communities, partners, funders, and stakeholders
• Ensure consistency in messaging, tone, and brand voice across all communications channels
• Partner with leadership and program teams to identify and elevate high-impact storytelling opportunities

Content Strategy \& Development

• Ensure the creation, editing, and quality control of communications materials, including website content, blogs, newsletters, email campaigns, and program narratives
• Lead development of high-quality, audience-centered content with a strong emphasis on narrative clarity, voice, and storytelling across channels
• Manage and maintain a strategic editorial calendar aligned with campaigns, priorities, and key milestones
• Translate complex programmatic, technical, and data-driven information into accessible, audience-centered messaging
• Ensure all content is on-brand, timely, and aligned with Groundswell’s communications standards

Social Media Strategy \& Content Leadership

• Implement Groundswell’s social media strategy across platforms, aligning content with organizational priorities and campaigns
• Serve as the primary voice steward across social channels, ensuring consistency in tone, narrative, and brand expression
• Create, edit, and publish high-performing social content, including short-form video, graphics, and written posts
• Translate programmatic work into compelling, platform-native storytelling that drives engagement and audience growth
• Monitor trends, platform shifts, and emerging formats (e.g., short-form video, reels) and integrate them into strategy
• Analyze performance metrics and continuously optimize content and campaigns to improve reach, engagement, and conversion

Digital Communications \& Channel Management

• Manage Groundswell’s digital ecosystem, including website, email marketing platforms, and content distribution channels
• Implement digital campaigns to drive engagement, awareness, and conversion
• Ensure alignment between website, email, and social content to create a cohesive, cross-channel user journey
• Optimize digital content for performance, accessibility, and user experience
• Collaborate with design and technical teams to deliver high-quality, visually engaging communications

Campaigns, Media \& Public Relations

• Plan and execute of integrated communications campaigns across programs and initiatives
• Shape campaign narratives and messaging frameworks that translate seamlessly across media, digital, and social platforms
• Develop press materials, media outreach strategies, and external communications
• Build and manage relationships with media partners, consultants, and key stakeholders
• Identify and elevate opportunities for earned media, thought leadership, and brand amplification

Analytics, Reporting \& Performance Optimization

• Define and track key performance indicators (KPIs) across communications channels (email, web, social, media)
• Facilitate reporting efforts to assess the effectiveness of communications strategies and campaigns
• Use data insights to inform decision-making, optimize performance, and improve engagement outcomes
• Contribute to organizational reporting and strategic planning through communications metrics

Cross-Team Leadership \& Project Management

• Serve as a key point of coordination between Marketing \& Communications and program teams
• Manage multiple communications projects simultaneously, ensuring timely delivery and alignment with priorities
• Coordinate with external vendors, consultants, and partners to support communications initiatives
• Support planning and execution of events, webinars, and community engagement activities

ADDITIONAL RESPONSIBILITIES

As a member of the Groundswell team, the Marketing \& Communications Manager is expected to:

• Support the pursuit of opportunities aligned with the Groundswell mission
• Drive continuous improvement in communications strategies, systems, and processes
• Identify and respond to emerging risks and opportunities

In this work, the Manager will reflect Groundswell’s Core Values:

• Integrity:

We uphold the values of Groundswell in every action and decision

• Respect:

We treat each other and our communities with dignity

• Excellence:

We are committed to delivering meaningful, measurable impact

OTHER DUTIES

This position description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required. Duties may change at any time with or without notice.

COMPETENCIES OR SPECIALIZED KNOWLEDGE

• Exceptional writing, editing, and storytelling skills across formats (short-form, long-form, digital, and social)
• Proven experience developing and executing social media strategies that drive audience growth and engagement
• Strong understanding of platform-specific content strategy (LinkedIn, Instagram, YouTube, etc.)
• Ability to balance strategic thinking with hands-on content creation and execution
• Strong project management and organizational skills with the ability to manage multiple priorities
• Experience with communications analytics and performance measurement
• Proficiency in digital tools (CMS platforms, email marketing tools, social media platforms)
• Familiarity with design and content tools (e.g., Canva, Adobe Creative Suite)
• Experience working cross-functionally and managing stakeholder relationships
• Awareness of emerging communications technologies, including AI-assisted tools

SUPERVISORY RESPONSIBILITY

This position may oversee consultants, vendors, or junior staff, as applicable.

WORK ENVIRONMENT

This position is based in Washington, D.C. or Atlanta, and is expected to work in-office four days per month in alignment with Groundswell’s hybrid/remote work plan.

POSITION TYPE AND EXPECTED HOURS

This is a full-time position. Days and hours of work are Monday through Friday, 9:00 a.m. to 5:00 p.m. Occasional evening and weekend work may be required as job duties demand.

TRAVEL

Occasional U.S. travel may be required.

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor’s degree or equivalent experience in Communications, Marketing, Public Relations, or related field
• 4–7 years of relevant experience in marketing, communications, or media
• Demonstrated experience leading communications strategies, content development, and social media execution

SUPERVISION

The Marketing \& Communications Manager will report to the Director of Marketing \& Communications.

COMPENSATION

Compensation for this position is within Groundswell’s established pay band for the Manager level, with a full-time employee benefits package.

BENEFITS

• Groundswell pays 100% of the monthlypremium for health,dental, vision, and long-term disability for full-time employees in accordance with Groundswell’s policy. Groundswell also covers 50% of spouses and dependents covered under the Groundswell healthcare, vision, and dental plan.
• Matching 401 (k) plan contribution by Groundswell up to 4% for employeeswho choose to contribute to Groundswell’s 401 (k) plan, with immediate vesting.
• $45 per monthto reimburse cellularphone use for business purposes.
• $75 per monthto reimburse home internet accessfor business purposes.
• Fifteen (15) paid vacation days per year; eight(8) sick days;and two (2) personal days. Vacation and sick leave accrue at the start of your employment, restart each year on January 1, and increase with tenure. Personal days begin after six months of employment.
• Groundswell also takes nine (9) paid federal holidays and a holiday break from December 24th to January 1st (inclusive).
• Pre-tax benefits such as Smart Benefits, Flexible spending account, and Dependent care are also available.

For more information about the organization’s benefits and other personnel policies, Groundswell will provide a new hire orientation within the first week of employment.