Marketing and Growth Manager

Marketing \& Growth Associate – Foodservice US

Company:

Klimon

Reports to:

CRO

Key Cross-Functional Partners:

Sales Development Manager, Sales Operations, Creative Director

Role Overview

The Marketing \& Growth Manager will own

end-to-end marketing and growth execution

at Klimon, spanning brand marketing, key data insights, go-to-market launches, lead generation strategy, lifecycle/retention, CRM execution, and sales enablement.

This role partners closely with the

Sales Development Manager

, ensuring that marketing demand is translated into

qualified opportunities, effective follow-up, and successful customer launches

. Together, these roles form the backbone of Klimon’s commercial growth engine.

This position is ideal for a

hybrid marketer

who blends brand sensibility with growth rigor and understands how marketing drives both

consumer demand and revenue outcomes

.

Key Responsibilities

Brand \& Marketing Execution

• Execute Klimon’s brand strategy within Foodservice across digital, social and alternate media channels
• Lead go-to-market planning and execution for existing and new products
• Manage content calendars, campaign briefs, and timelines
• Ensure brand consistency across all consumer and customer-facing touchpoints
• Collaborate with CRO, Creative Director, creative partners, and external vendors
• Build Customer Engagement tools to showcase ingredients across multiple platforms and Foodservice channels – restaurant, hospitality, healthcare, convenience

Growth, Lead Generation \& Lifecycle Strategy

• Own

lead generation strategy

across channels, in partnership with the Sales Development Manager and CRO

• Define key account targets by vertical and marketing strategy to engage
• Design lifecycle marketing programs across

email and CRM

to initiate sampling, purchase, educate customers, and drive retention

• Develop campaign journeys that support

opportunity initiation and pipeline progression

• Define audience segmentation by lifecycle stage, customer type, and channel
• Establish performance benchmarks across the funnel (engagement → opportunity → conversion → retention)
• Develop customer outreach program to expand relationship and inspire new additions to their menus and operations

Sales Enablement \& Commercial Alignment

• Partner closely with the

Sales Development Manager

to:

• Align on lead quality, qualification criteria, and handoff timing
• Ensure consistent messaging from marketing through early sales conversations
• Support opportunity initiation and follow-up through CRM and email campaigns
• Build and maintain marketing tools that support sales development, including:
• Email templates and sequences
• Sales decks and sell sheets
• Launch and follow-up playbooks
• Support marketing programs with

key customers

, from upfront strategy and launch planning through in-market execution

• Ensure

POS, merchandising, and engagement programs

are executed on time and on brand

• Work with CRO to support digital sales platforms for promotion and scale (Instacart, Uber Eats, etc.)

Analytics, Optimization \& Feedback Loops

• Monitor KPIs across awareness, engagement, opportunity creation, conversion, and retention
• Use insights from the Sales Development Manager and CRM to refine messaging and campaigns
• Test, iterate, and optimize lifecycle journeys and lead generation programs
• Share learnings across Marketing and Sales to continuously improve performance

Qualifications

• 4–8 years of experience in

brand, growth, lifecycle, or demand marketing

• Hands-on experience with

CRM and email platforms

(HubSpot, Salesforce, Klaviyo, or similar)

• Strong writing and communication skills
• Experience working cross-functionally with sales or sales development teams
• Ability to balance strategic planning with hands-on execution

Preferred Experience

• Food \& beverage, CPG, hospitality, or foodservice background
• Experience supporting customer launches or retail/foodservice programs
• Building lifecycle or CRM programs from scratch
• Strong understanding of Gen Z \& Millennial consumer behavior
• Passion for modern, indulgent, culture-forward brands

Why This Role Matters

The Marketing \& Growth Manager is foundational to Klimon’s success. This role:

• Defines how the brand shows up in the market
• Builds scalable demand and lifecycle systems
• Enables the Sales Development Manager to succeed
• Strengthens alignment between Marketing and Sales
• Helps scale Klimon across channels with clarity and impact