Marketing Lead

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Marketing Lead (Product Marketing \& GTM)

Location:

New York City, NY (Hybrid)

Company:

Venture-Backed Infrastructure Startup

Target Experience:

5\+ years in B2B Fintech, Developer Infrastructure, or Web3 Infrastructure

We are partnering with an early-stage, venture-backed Web3 infrastructure company building the programmable compliance and policy layer for public blockchains. Backed by top-tier Web3 and institutional investors, they enable protocols, asset issuers, and financial institutions to enforce real-time, smart-contract-level policy logic directly on-chain.

They are seeking a hands-on

Marketing Lead

to own the marketing function end-to-end. This is a high-agency, "player-builder" role: you will set the GTM strategy, define the developer/institutional narrative, build demand-generation pipelines, and create technical content—executing directly alongside the founding team.

Key Responsibilities

• Full GTM Ownership:

Build and execute the company’s end-to-end GTM strategy, brand positioning, content engine, and ecosystem marketing from the ground up.

• Developer \& Institutional Messaging:

Translate complex cryptoeconomic primitives, policy hooks, and smart contract frameworks into clear narratives, technical whitepapers, developer documentation, and sales decks.

• Demand Gen \& Pipeline:

Design metrics-driven systems to generate qualified opportunities across DeFi protocols, RWA issuers, and institutional asset managers.

• Ecosystem \& Co-Marketing:

Drive joint marketing initiatives, co-authored thought leadership, and intimate partner events with major protocol ecosystems and institutional partners.

Ideal Candidate Profile

• 5\+ Years Experience:

Proven track record in B2B Product Marketing (PMM) or Developer Marketing within Web3 Infrastructure (e.g., protocols, custody, bridges, RPC/indexing) or Technical Fintech Infrastructure.

• True Full-Stack PMM:

Equally skilled at high-level positioning, writing technical developer copy, designing partner launch playbooks, and analyzing pipeline performance.

• High-Agency Builder:

Thrives in a zero-to-one early-stage environment—eager to write the copy, craft the decks, and manage launches directly without relying on bloated agency teams.

• Location:

Based in or willing to work hybrid in New York City.

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To Apply or Refer:

If you are a full-stack marketer looking to own a category-defining narrative in NYC, send a direct message or submit your resume/portfolio to

careers@bauhiniasearch.com

.