Marketing Manager

Job Summary

We are seeking a strategic, results-driven Marketing Manager to lead integrated marketing initiatives that drive business growth, strengthen brand awareness, and position our organization as a trusted leader in healthcare cybersecurity, AI, risk management, and operational resilience.

This role is responsible for developing and executing marketing strategies across content, digital marketing, website management, AI search optimization, email marketing, social media, events, and sales enablement. The ideal candidate is both a strategic thinker and a hands-on marketer who enjoys turning complex technical concepts into compelling business messaging.

This is a fully remote position with occasional travel for conferences, industry events, and team meetings.

Key Responsibilities

Marketing Strategy \& Campaigns

• Develop and execute integrated marketing strategies aligned with business objectives.
• Manage marketing campaigns, content calendars, and go-to-market plans for new services and thought leadership initiatives.
• Measure campaign performance and use data to optimize results.

Content, Digital Marketing \& AI Search

• Lead the development of articles, white papers, case studies, email campaigns, social media content, website copy, and sales collateral.
• Manage and optimize the company website to improve user experience, lead generation, and conversion.
• Drive visibility through Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
• Monitor website analytics, search performance, and emerging AI search trends to improve digital presence.

Brand, Events \& Communications

• Maintain consistent brand messaging across all marketing channels.
• Support conferences, webinars, sponsorships, and speaking engagements through promotional campaigns and marketing materials.
• Collaborate with internal subject matter experts to develop executive thought leadership and client-facing content.

Marketing Operations \& Sales Enablement

• Develop presentations, one-pagers, proposals, and other sales enablement materials.
• Manage marketing projects, vendors, budgets, and timelines.
• Track key performance indicators and provide regular reporting on marketing performance and return on investment.

Qualifications

Education

• Bachelor's degree in Marketing, Communications, Business, Journalism, Public Relations, or a related field.

Experience

• 3-5\+ years of marketing experience preferred.
• Proven success developing and executing integrated marketing campaigns.
• Experience in professional services, consulting, healthcare, healthcare technology, cybersecurity, SaaS, or related industries is preferred.
• Experience with content marketing, digital marketing, website management, email marketing, and event marketing.

Skills \& Expertise

• Integrated marketing strategy and campaign management
• Content marketing and executive thought leadership
• SEO, AEO, and GEO
• Website management and user experience optimization
• Email marketing and marketing automation
• Social media strategy and management
• Marketing analytics and performance reporting
• Strong project management, organization, and communication skills

Preferred Platforms

• CRM- Salesforce
• Email- Account Engagement (Pardot)
• Canva

What Success Looks Like

• The ideal candidate is proactive, organized, and comfortable working independently in a remote environment. They are equally skilled at developing strategy and executing campaigns, enjoy collaborating with technical subject matter experts, and are passionate about leveraging data and emerging AI technologies to drive measurable marketing results.