Marketing Manager

Manager / Senior Manager, B2B GTM \& Revenue Marketing

Full-Time \| Senior Individual Contributor \| Reports to Executive Leadership

Shape the Future of Health Innovation

We are partnering with a

stealth‑stage, high‑growth organization in the health innovation sector

to hire a talented

Manager / Senior Manager, B2B GTM \& Revenue Marketing

.

Our client is preparing for a significant product launch and is looking for a strategic, hands-on marketer who excels at translating complex offerings into clear go‑to‑market execution, buyer engagement, and measurable pipeline growth.

This role is ideal for a marketer who wants ownership, influence, and the opportunity to build a GTM engine from the ground up in a fast-growing environment.

The Role

You will work closely with senior leadership to manage end-to-end go-to-market programs across pre-launch, launch, and growth phases. You’ll translate strategy into demand generation campaigns, lifecycle marketing, positioning, messaging, and sales enablement that drives revenue impact.

Key Responsibilities:

• Execute GTM programs for an upcoming product launch
• Translate strategy into campaigns, workflows, buyer journeys, and execution milestones
• Build and optimize HubSpot systems including lifecycle stages, lead scoring, segmentation, and dashboards
• Develop compelling product marketing assets such as positioning, core messaging, FAQs, one-pagers, and pitch decks
• Create sales enablement tools that help convert interest into meetings and opportunities
• Lead demand generation efforts including nurture flows, ABM programs, webinars, and event follow-up
• Partner with leadership and agencies across paid, earned, and owned channels to align on pipeline goals

About You:

• 7–10\+ years in

B2B GTM marketing

, demand generation, product marketing, or revenue marketing

• Strong hands-on experience with

HubSpot

(workflows, segmentation, scoring, reporting)

• Proven ability to market complex, high-consideration, or multi-stakeholder B2B offerings
• Excellent project management and communication skills
• Comfortable operating autonomously within a fast-paced, agile environment
• Bonus: experience in healthcare, life sciences, data/insights, membership-based businesses, events, or workspace companies

Why This Opportunity Stands Out:

• High-impact ownership of a major product launch
• Close collaboration with senior leadership
• Ability to shape and build the GTM infrastructure
• Mission-aligned organization focused on innovation and meaningful impact

Hybrid – Manhattan, NYC (Mon-Thurs onsite, Fri WFH)

Interested in Learning More?

BioTalent is managing this search on behalf of our client.

If you are a B2B marketer looking for a high-impact role with significant influence and visibility, we would welcome a conversation.