Marketing Manager

PARTICULA

Smart Games \& Connected Toys Marketing Manager Team:

Marketing \| Reports to: Head of Marketing \| Location: Flexible About Particula

Particula builds the future of play.

We take classic games — chess, the Rubik's cube, dice, and balance boards — and reinvent them with AI, connectivity, and interactive apps. Our products (GoChess, GoCube, GoDice, GoBalance) have reached over 1,000,000 customers worldwide and have been covered by Wired, The Wall Street Journal, Fast Company, The Verge, and Forbes.

We're a small, fast-moving team. We ship real products that real people love, and we tell our story across TikTok, Instagram, YouTube, Facebook, and X. If you're the kind of person who instinctively reaches for your phone to capture a moment that would make a great Reel, you'll feel at home here.

The Role

We're hiring a Marketing Manager (Junior) to own day-to-day execution across our social channels and help grow the Particula brand. This is a hands-on role: you'll be writing captions, shooting and editing short-form video, planning posts, briefing creators, and using AI tools — Claude in particular — to move faster and produce more, without losing the human voice that makes our brand feel like ours.

This is a great fit for someone with 2–4 years of marketing experience (or equivalent creator/content experience) who wants more ownership, more creative range, and a front-row seat at a category defining consumer tech brand.

What You'll Do Social \& Content • Run our social channels. Plan, create and publish content across TikTok, Instagram (Reels, Stories, Feed), YouTube Shorts, Facebook, and X.

Make stuff that travels.

• Turn product launches, customer wins, and behind-the-scenes moments into scroll-stopping short-form video and posts.
• Keep a pulse on trends. Stay close to what's working on social right now — formats, sounds, memes, creators — and translate that into Particula content quickly.
• Partner with creators. Work with athletes, chess creators, cubing personalities, family creators, and educators to amplify Particula across audiences.
• Engage with the community. Read comments, reply where it matters, and surface insights back to the team.

Campaigns \& Storytelling

• Support marketing campaigns. Help run holiday, product-launch, and always-on campaigns end to end — from brief to assets to post-launch recap.
• Write across formats. Draft email newsletters, blog posts, product page copy, ad copy, and influencer briefs.
• Measure what matters. Track engagement, reach, saves, watch-time, CTR, and conversion. Share what you learn in plain language so the team can act on it.
• AI-Powered Workflow • Move faster with Claude. Use Claude to draft, edit, and iterate on copy, briefs, scripts, hashtags, and content ideas — and know when to override the AI.
• Build repeatable systems. Build and refine prompts, templates, and lightweight workflows that the rest of the team can reuse.
• Experiment. Try new AI tools (image, video, voice, automation) and bring back what's worth keeping. What You'll Bring
• Experience: 1–3 years in marketing, social, content, or creator work (in-house, agency, freelance, or your own channel — all count).
• Native social fluency: You genuinely use TikTok, Instagram, and YouTube. You can name three formats working right now and explain why.
• Strong writer: Clear, punchy copy is a habit, not a project. You can match a brand voice and adapt tone across channels.
• Organized and self-directed: Comfortable owning a calendar, hitting deadlines, and juggling multiple projects without losing the thread.
• Curious and fast: You'd rather try, measure, and iterate than wait for perfect. Nice to Have • Experience with Shopify, Klaviyo, Meta Ads Manager, or TikTok Ads.
• Basic Figma or Canva chops for quick graphics. • Familiarity with one of our worlds: chess, cubing, gaming, EdTech, fitness, or kids/family.
• Experience working with creators or running an influencer program.

What We Offer

• Real ownership of a brand that already has reach, press, and a passionate community.
• A small team where your work ships fast and is visible immediately.
• A modern, AI-native toolkit — we want you to use Claude and other AI tools every day.
• Direct access to the products you'll be marketing .
• Competitive compensation, flexible working, and room to grow into a senior marketing role. How to