Marketing Manager

• Title:

Marketing Manager

• Location:

Philadelphia, Pennsylvania, United States

• Category:

Marketing

• Employment Type:

Full-Time

• Compensation:

Up to $90,000 DOE

• Work Model:

Hybrid

Role

One of our clients is hiring a Marketing Manager to drive measurable growth through digital marketing, communications, and business development enablement initiatives.

This role owns execution across digital campaigns, content strategy, and marketing operations, with a strong focus on pipeline contribution and brand visibility in a professional services environment.

About the Company

One of our clients is a relationship-driven professional services firm focused on strategic growth and client impact.

The organization partners closely with leadership and values data-driven marketing, operational excellence, and consistent brand positioning.

About the Role

The Digital Marketing Manager will lead integrated B2B marketing initiatives aligned with firm-wide growth objectives.

This hybrid position (Philadelphia area) requires close collaboration with firm leadership, internal stakeholders, and outsourced marketing partners. The role demands hands-on ownership of marketing automation, demand generation, content management, and pipeline reporting.

Key Responsibilities

Growth Strategy \& Performance

• Support execution of strategic growth and go-to-market initiatives
• Translate business goals into integrated marketing plans with defined KPIs
• Track performance, ROI, and pipeline contribution
• Deliver clear, actionable reporting to firm leadership

Digital Marketing \& Demand Generation (HubSpot-Led)

• Own HubSpot as the core marketing and sales platform
• Manage database growth, segmentation, workflows, lead scoring, nurturing, and lifecycle management
• Execute inbound and outbound campaigns (email, landing pages, webinars, paid \& organic initiatives)
• Optimize funnel performance including MQL-to-SQL conversion
• Maintain and enhance website and blog
• Coordinate social media strategy and posting cadence

Content \& Communications

• Support content publishing, optimization, and site architecture
• Manage communications calendar and ensure brand consistency
• Support PR initiatives including press releases, award submissions, and speaking opportunities

Business Development \& Partner Support

• Maintain accurate marketing and sales pipeline visibility in HubSpot
• Coordinate webinars, events, and sponsorships end-to-end
• Conduct prospect and competitive market research
• Provide HubSpot training and support to executives and internal teams

Ideal Qualifications

• Strong B2B digital marketing experience (professional services preferred)
• Advanced hands-on experience with HubSpot (automation, workflows, reporting)
• Experience driving measurable demand generation and pipeline growth
• Strong analytical skills with ROI reporting capability
• Experience collaborating with leadership and cross-functional teams
• Excellent communication and organizational skills

Benefits

• 401(k)
• Medical, Dental, and Vision Insurance
• Hybrid flexibility (3 days in-office minimum)
• Competitive compensation up to $90,000 DOE

Why This Role?

• High-visibility position supporting firm leadership
• Ownership of full marketing funnel and automation strategy
• Direct pipeline impact and measurable ROI accountability
• Hybrid flexibility in the Philadelphia market
• Opportunity to shape long-term growth strategy

Apply Now