Marketing Manager

Marketing Manager \| Fashion \| Byron Bay (5 days on-site)

About the Opportunity

We're partnering with a well-established Australian fashion brand to find an experienced Marketing Manager. This is a strategic leadership role responsible for driving brand growth through compelling storytelling, integrated marketing campaigns and commercially focused execution.

Reporting directly to the CEO, you'll lead a small marketing team and work closely with Product, Retail and eCommerce to deliver best-in-class campaigns across digital and physical channels. This role is ideal for someone who thrives in a fast-paced fashion retail environment and enjoys balancing creativity with commercial outcomes.

Key Responsibilities

Go-to-Market Strategy \& Campaign Delivery

· Lead seasonal and monthly go-to-market planning across the business.

· Develop integrated campaign calendars and launch plans.

· Coordinate campaign timelines, key milestones and cross-functional execution.

· Ensure a consistent customer experience across retail, wholesale, eCommerce and digital channels.

· Drive accountability across teams to ensure campaigns launch on time.

Cross-Functional Leadership

· Partner closely with Product, Buying, Retail, Creative, eCommerce and Leadership teams.

· Lead regular work-in-progress meetings and campaign reviews.

· Identify operational risks and proactively resolve roadblocks.

· Foster a collaborative, commercially focused marketing culture.

Brand \& Campaign Management

· Oversee the execution of seasonal campaigns, product launches, collaborations and brand initiatives.

· Manage campaign workflows, approvals and creative asset delivery.

· Develop and execute the brand's content strategy across organic social channels.

· Brief creative teams on campaign direction, storytelling and channel-specific requirements.

· Maintain a consistent brand identity across every customer touchpoint.

Customer \& Market Insights

· Stay closely connected to product ranges, customer behaviour and retail performance.

· Monitor emerging trends across fashion, culture, social media and consumer behaviour.

· Apply customer insights to strengthen campaign performance and brand relevance.

· Feed market insights back into broader business planning.

Performance \& Commercial Reporting

· Analyse campaign, channel and marketing performance to identify opportunities for optimisation.

· Report on campaign effectiveness, customer behaviour and key commercial insights.

· Monitor social performance using engagement metrics such as reach, saves, watch time and conversions.

· Support leadership with seasonal planning and commercial reviews.

Events \& Brand Activations

· Plan and coordinate brand events, launches and community activations.

· Ensure all activations align with seasonal campaigns and overall brand strategy.

Budget Management

· Manage the marketing budget across multiple channels and initiatives.

· Allocate spend effectively to maximise return on investment.

· Deliver campaigns within budget while achieving commercial objectives.

You'll bring:

· 5\+ years' experience in Marketing, Brand Management or Campaign Management within the fashion, retail, lifestyle or consumer goods sectors.

· Proven experience developing and delivering integrated, multi-channel marketing campaigns.

· Strong understanding of retail trading cycles and seasonal go-to-market planning.

· Experience across CRM, customer lifecycle marketing and eCommerce.

· Excellent stakeholder management and project coordination skills.

· A commercial mindset supported by strong analytical and problem-solving abilities.

· Previous experience leading and developing high-performing marketing teams.

This is an exciting opportunity to join a growing Australian fashion brand where you'll have the autonomy to shape marketing strategy, lead an engaged team and deliver campaigns that drive both brand awareness and commercial success.