Marketing Manager

Job Description

Responsible for full funnel/integrated marketing tasks consisting of but not limited to:

• Identifying opportunities in the market via existing and emerging marketing channels and tactics.
• Identifying market gap in demographics, market trends, product offerings, consumer behaviors in order to craft marketing strategies to capture new or potential market segment based on the company’s business objectives
• Strategizing, implementing and evaluating the effectiveness of marketing strategies, campaigns, and tactics. Identifying areas for improvement, conducting A/B testing, and implementing optimization strategies to achieve better results with each marketing channel.
• Understand and manage marketing budgets and make investment decisions to maximize ROI. Recommend marketing investment decisions and commercial trade-offs.
• Collaborating with multiple marketing divisions, including but not limited to campaign, partnership, growth, loyalty, and retail marketing.
• Analyzing market trends and competitors to identify opportunities for differentiation.
• Working closely with agencies and internal creative teams to produce high-impact marketing campaigns.
• Monitoring and reporting on marketing campaign performance and making data-driven recommendations for optimization.
• Implementing effective customer acquisition and retention strategies, both online and offline, to drive app downloads, app purchase, user engagement, retention, and foot traffic to ZUS Coffee outlets.
• Utilizing social media, email marketing, and other channels to reach and engage the target audience.
• Identify and establish relationships with relevant KOLs and KOCs in the industry.
• Develop and execute marketing campaigns involving KOLs/KOCs, tracking their effectiveness and ROI.

Candidate Requirement

• A bachelor's degree in marketing, Communications, or a related field.
• At least 10\+ years of working experience in online and offline marketing campaigns, ideally from an agency or in-house consumer marketing role with retail and F\&B exposure.
• Effective leadership: Proven ability to lead, coach and motivate high-performing teams.
• Strong and effective interpersonal skills to manage various stakeholders, be internal or external, and collaborate with cross functional departments, countries and levels of employees.
• The ability to demonstrate commercial acumen. Ability to analyze data to inform commercial decision-making and recommendations.
• Strong understanding of branding, social media marketing, digital advertising with App marketing knowledge as an additional benefit.
• Strong analytical skills with experience in tracking and measuring marketing performance.
• Creative thinker with excellent storytelling and content development skills.
• Attention to detail and a strong focus on quality.
• Knowledge of marketing regulations and standards