Marketing Manager (CPG)

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Job details:

Strategic Marketing Leader Driving Multi-Channel Growth \& Brand Expansion

This Jobot Job is hosted by: Emily Klopfenstein

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Salary: $115,000 - $135,000 per year

A bit about us:

Our client is a category-defining leader in professional nail innovation, known for blending artistry, technology, and community to elevate the beauty industry. With a strong presence across both professional and consumer markets, they are driven by bold creativity, data-informed decision-making, and a commitment to staying ahead of trends. Their culture values collaboration, accountability, and pushing boundaries to maintain market leadership.

Why join us?

• High-impact leadership role with full ownership of multi-channel marketing strategy and performance
• Competitive benefits including company-covered medical (HMO), dental, and vision for employees
• 4% retirement match plus generous product discounts to support both your financial and personal growth
• Paid time off including 2 weeks vacation, 1 week sick leave, and strong long-term growth potential

Job Details

The Marketing Manager is the strategic leader responsible for driving acquisition, retention, and brand growth across all customer-facing marketing channels. This role owns campaign strategy, channel performance, team leadership, and executional briefs to ensure continued category leadership and strong consumer brand awareness. The Marketing Manager defines and oversees the organization’s go-to-market approach across CRM, paid media, social, influencer, and loyalty channels.

Key Responsibilities

Campaign \& Channel Strategy

• Own the marketing strategy for launch and evergreen campaigns to ensure alignment with brand objectives and revenue targets
• Translate high-level campaign themes into channel-specific strategies across email, paid media, social, influencer, and loyalty
• Write and review campaign briefs, ensuring clarity around messaging, target audience, deliverables, KPIs, and channel adaptations
• Partner with Sales, Product, and Creative teams to develop launch positioning, customer benefits, and storytelling frameworks
• Lead creative testing strategies in partnership with Paid, CRM, and Creative teams (hooks, formats, messaging variations, offer framing, etc.)

Team Leadership \& Cross-Channel Management

• Manage and mentor Social, Influencer, and CRM team members to ensure KPI achievement and strong execution
• Lead communication with out-of-home (OOH) marketing partners and external vendors
• Ensure each channel owner maintains a clear content and performance plan aligned with the campaign calendar
• Review and approve channel creative for brand alignment, accuracy, and messaging clarity
• Monitor live performance data, identify optimization opportunities, and reallocate focus when needed
• Ensure assets, timelines, and deliverables remain on schedule

Performance Ownership \& Analytics• Own weekly KPI reporting across all channels (overall performance and channel-level breakdowns)

• Analyze performance of major launches and evergreen growth initiatives; identify insights, wins, and optimization opportunities
• Monitor loyalty growth, paid media efficiency, email retention metrics, and social reach/engagement
• Deliver weekly performance summaries and quarterly business reviews to senior leadership

Loyalty Strategy \& Retention Growth

• Drive loyalty engagement and develop performance-based retention strategies
• Partner with E-Commerce, Customer Service, and CRM teams to ensure tier benefits, reward cycles, and loyalty campaigns support retention and upsell
• Drive year-over-year growth in loyalty sign-ups, tier progression, and repeat purchase rates

Budget \& Resource Stewardship

• Own monthly budget pacing and reporting across paid media, influencer, and creator allocations
• Track ROI by channel, campaign type, and audience segment
• Recommend budget reallocations based on performance trends and seasonality

Direct Reports

• Associate Social Media Manager
• Social Media Specialist
• CRM Specialist (Freelance)

Interested in hearing more? Easy Apply now by clicking the "Easy Apply" button.

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