Marketing Specialist - Hospitality

A portfolio to showcase your experience and skills will be appreciated. We will provide information on how to provide this if you are selected for an interview.

Job Title: Marketing Specialist – Hospitality

About the Role

The King and Prince Beach and Golf Resort, managed by Northview Hotels \& Resorts, is seeking a Marketing Specialist to support and execute brand-aligned marketing initiatives that drive awareness, demand, and guest engagement. This role is ideal for a marketing professional with 3 to 5 years of experience who is ready to take ownership of day-to-day marketing execution while partnering closely with resort leadership and Northview corporate resources.

The Marketing Specialist plays a hands-on role in bringing campaigns, content, and brand standards to life across digital, print, social, and on-property channels, ensuring a consistent and elevated guest experience.

Key Responsibilities

#### Brand and Marketing Execution

• Execute marketing initiatives in alignment with The King and Prince brand standards and Northview Hotels \& Resorts guidelines.
• Maintain consistency in voice, visuals, and messaging across all marketing materials, guest communications, social platforms, and on-property signage.
• Collaborate with resort leadership, Food and Beverage, Events, and Sales teams to support promotional and experiential marketing needs.
• Coordinate with Northview marketing partners and vendors as needed to ensure timely and accurate execution.

#### Campaign, Content, and Social Media Support

• Support the development and execution of seasonal campaigns, packages, events, and dining promotions across digital, social, email, and on-property channels.
• Plan, create, and publish social media content that highlights the resort experience, amenities, dining, events, and seasonal offerings, in alignment with brand standards.
• Monitor and engage with guests across social platforms by responding to comments, messages, and tagged content in a timely and professional manner.
• Write, edit, and proof marketing copy for website updates, social posts, email campaigns, digital promotions, collateral, and menus.
• Coordinate photography and video needs to support marketing campaigns and social storytelling.
• Maintain content calendars and assist with asset organization and version control.

#### Digital and Guest-Facing Marketing

• Assist with website content updates and promotional landing pages in coordination with revenue and digital teams.
• Support email marketing and CRM initiatives designed to drive bookings, repeat stays, and guest engagement.
• Ensure accuracy and brand consistency across third-party listings, destination partners, and social media platforms.

#### Reporting and Optimization

• Track marketing performance metrics including campaign engagement, website traffic, email results, and social media performance.
• Prepare basic reports and summaries to support ongoing optimization and planning.
• Monitor online reviews and guest sentiment, sharing insights with resort leadership as appropriate.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field preferred.
• 3 to 5 years of marketing experience, preferably within hospitality, travel, or consumer-facing brands.
• Demonstrated experience managing brand-aligned social media accounts as part of a broader marketing role.
• Strong writing, editing, and organizational skills with close attention to detail.
• Working knowledge of marketing tools such as Canva, Adobe Creative Suite, email platforms, social scheduling tools, and content management systems.
• Ability to work on-site and collaborate across departments in a fast-paced resort environment.

Preferred Experience

• Experience supporting marketing for hotels, resorts, restaurants, or destination-driven brands.
• Familiarity with hospitality CRM systems, reputation management platforms, and booking environments.
• Basic understanding of SEO, paid digital advertising, and performance reporting.