Online Marketing Specialist

A growing and well-established company is seeking an Online Marketing Specialist to manage and optimize paid search campaigns across Google Ads and Microsoft Ads platforms. This role will focus heavily on campaign execution, performance optimization, and data-driven decision making to improve ROAS and more. This role is hands-on in day-to-day optimizations, troubleshooting campaign performance fluctuations, testing new strategies, and leveraging automation and AI-assisted tools to improve results. This is a great opportunity to join a stable organization with an excellent culture, supportive leadership, and long-term growth potential within the marketing team.

Requirements:

• 3\+ years of hands-on experience managing Google Ads and/or Microsoft Ads campaigns

• Demonstrable experience around paid search optimization, bidding strategies, keyword targeting, etc.

• Experience supporting B2B e-commerce or product-driven marketing environments

• Experience improving key performance metrics including ROAS, CPA, conversion rates, and traffic

• Proficiency with Google Analytics, Google Merchant Center, and campaign reporting/dashboard tools