Operations Manager

About the role :

cult.fit's Assisted Growth team today drives \~20% of company revenue — almost entirely from the top 6 cities. This role exists to build the playbook for the next 100\. You will not inherit a ready system. You will build it — figuring out which cohorts to call, what pitch works in which market, what language, what cadence, what offer. Then you'll run experiments, validate, and scale what works.

What You’ll Own

● Build the end-to-end telesales operating model for Tier 2/3 city expansion — cohort identification, lead prioritization, pitch design and calling cadence

● Design and run structured experiments across campaigns (city-specific, language-specific, product-specific) and iterate rapidly on what fails

● Identify new revenue cohorts beyond the existing playbook — lapsed users, plan-page browsers, trial expiries, upgrade candidates and validate AG's incrementality on each

● Hire, onboard, and manage a team of agents and team leads as the channel scales; define performance benchmarks from scratch in each new market

● Own the data layer — build tracking, define metrics, interpret conversion signals, and flag campaigns that are working vs. burning agent hours

● Partner with product and marketing to surface inbound call opportunities, city- level demand signals, and gaps in the existing funnel

● Feed learnings back to the central AG ops team so winning playbooks can be replicated at scale

What Success looks like in 6month

● 2–3 new city markets have a defined, tested calling playbook with measurable conversion benchmarks

● At least one new cohort (outside the existing campaign mix) has been validated as AG-incremental and handed off to scale

● A team is in place, with clear performance norms and a working quality/training loop

● Incrementality data exists for every campaign you run — you're not flying blind on attribution

Must Haves

● 4–6 years in telesales ops, growth ops, or consumer business operations — with revenue ownership

● Has managed a team directly; comfortable giving performance feedback and running a floor

● Analytically self-sufficient — can pull data, build trackers, and interpret conversion funnels without needing a data team

● Has worked in or alongside a 0→1 environment — not just executed an inherited playbook

● Defaults to running an experiment rather than waiting for a brief

● Strong business intuition —knows when a metric is moving for the right reason vs. a spurious signal

This role is not for

● Someone who needs clear SOPs before starting — there are none yet

● Pure analysts who haven't owned outcomes on the floor

● Ops leaders who've only managed stable teams in mature markets

● People who conflate "attributed revenue" with "incremental revenue" and don't care about the difference

Good to have

● Exposure to regional Indian markets — understanding of how consumer behaviour, language, and trust dynamics vary by city tier

● Fitness, health, or consumer subscription background

● Experience designing telesales incentive structures from scratch

● Working knowledge of CRM tools, dialer stacks, or outbound campaign management

Context you should know before applying

The existing AG team runs a data-heavy, experiment-driven operation. Incrementality is how we evaluate campaigns — not just attributed conversion. If you join, you'll be expected to build that same rigour into markets where inputs are messier and the playbook doesn't exist yet. This is a high-autonomy,high-accountability role. There's no blueprint. You'll be building it.