Paid Advertising Specialist

About Greenbaum Stiers

Greenbaum Stiers Strategic Marketing Group is a nationally recognized performance marketing agency headquartered in Columbus, Ohio. We help home service and home improvement companies across the country generate more leads, more sales, and more profitable growth through strategic marketing.

From Google Ads and paid social to SEO, websites, video, and traditional media, our team focuses on one thing: delivering measurable business results.

We are a 2026 Google Premier Partner, placing our paid media team in the top 3% of agencies in the United States based on performance and expertise.

Last year, we generated more than 123,000 leads through Google Ads, Local Services Ads, paid social, and full-funnel acquisition strategies.

We are not a vanity-metric agency.

We care about helping our clients grow.

That means we focus on:

• Qualified leads
• Booked appointments
• Customer acquisition cost
• Revenue
• Profitability

If that is how you think about paid advertising, you will fit in well here.

Role Summary

We are looking for an experienced Paid Advertising Specialist to join our growing paid media team.

This is a full-time W-2 position responsible for managing and optimizing paid advertising campaigns for multiple clients across Google Ads, Google Local Services Ads, Microsoft Ads, and Meta Ads.

This is a performance-driven role where your work directly impacts client growth, client retention, and the continued growth of our agency.

We are looking for someone who enjoys solving problems, improving performance, and taking ownership of the accounts they manage.

What You Will Do

As a Paid Advertising Specialist, you will:

• Manage and optimize 15-20 paid media accounts
• Monitor campaigns against established KPIs
• Analyze cost per lead, cost per booked appointment, and customer acquisition cost
• Optimize budgets, bidding strategies, campaign structure, keywords, audiences, and ad creative
• Review search terms and identify new opportunities
• Troubleshoot tracking and conversion issues
• Identify performance trends before they become larger problems
• Present data-driven recommendations
• Communicate campaign performance clearly with internal team members
• Help improve both lead quantity and lead quality

Once you own an account, we expect you to know what is working, what is not, and what should happen next.

Platforms \& Tools

You should be comfortable working with:

• Google Ads
• Google Local Services Ads
• Microsoft Ads
• Meta Ads
• Google Ads Editor
• GA4
• Google Tag Manager
• CallRail
• ClickUp
• Slack

Experience with ServiceTitan is a plus but not required.

What Success Looks Like

Success in this role means:

• Campaigns consistently perform at or below KPI targets
• Performance issues are identified early
• Clients receive thoughtful, data-driven recommendations
• Lead quality and campaign efficiency continue to improve
• Multiple accounts are managed without important details falling through the cracks

We care about outcomes more than activity. If your work helps our clients generate better leads, improve efficiency, and grow their businesses, you are succeeding.

Qualifications

You should have:

• 3\+ years of paid media experience
• Strong Google Ads experience
• Experience with Microsoft Ads and Meta Ads
• Experience managing real advertising budgets
• Strong understanding of lead generation
• Ability to evaluate performance beyond platform metrics
• Strong communication and organizational skills
• Ability to work Eastern Time business hours

Preferred Experience

• Home services marketing
• Google Local Services Ads
• Offline conversion tracking
• Revenue attribution
• Landing page optimization
• Conversion rate optimization (CRO)
• ServiceTitan

Compensation \& Benefits

Salary: Starting at $65,000, depending on experience

Performance Bonus: Based on individual and department performance.

Benefits include:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off
• Paid holidays
• Career growth opportunities
• Clear path to increased responsibility and compensation

Why Greenbaum Stiers?

We are building something for the long term.

Our team works hard, collaborates well, and genuinely enjoys helping clients succeed. We encourage new ideas, invest in our people, and give our team members the opportunity to make a real impact.

If you enjoy continuous learning, accountability, and seeing the direct results of your work, we think you will enjoy being part of our team.

How to Apply

To be considered, please email [email protected] with:

• Your resume
• A 5-minute Loom (or similar screen recording) walking through a lead generation account you improved

Please use this exact subject line:

“I actually read the instructions”

In your video, please cover:

• The type of business
• The campaign objective
• Performance before your changes
• The KPIs you were responsible for
• The specific optimizations you implemented
• The measurable results
• What you would improve if you continued managing the account

Applications without the Loom walkthrough may not be reviewed.

We are not looking for a polished presentation. We simply want to understand how you think, how you approach optimization, and how you solve problems.

Work Authorization

Applicants must be authorized to work in the United States.

Equal Opportunity Employer

Greenbaum Stiers is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, gender, age, disability, national origin, veteran status, or any other protected status under applicable law.

Pay: $60,000\.00 - $65,000\.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote