Paid Search Campaign Manager

Littlefield Agency, one of Ad Age’s Best Places To Work in 2024, 2025 \& 2026 is hiring a Paid Search Campaign Manager.

The Paid Search Campaign Manager function is responsible for paid search campaign strategy and execution, communicating with both the media director and account teams, and ensuring campaigns are delivering results, and aligned with the client’s strategy.

The position requires a minimum of five years’ experience in a similar position as well as a bachelor’s degree in marketing, advertising or related fields.

Paid Search Campaign Manager job responsibilities include:

• Deliver best-in-class paid search campaigns that address and achieve client business and marketing goals
• Develop account structure and keyword strategy recommendations for paid search campaigns
• Manage the set-up, configuration and ongoing optimization of all paid search campaigns
• Configuration and administration of Google Ads account settings, including verification, payment profiles and appeals
• Assist and provide input regarding the set-up, configuration, and optimization of select other digital media campaigns (including social media, display and programmatic)
• Planning and executing A/B tests that are designed to uncover tactical, actionable insights and recommendations
• Ensure that campaign pacing is managed, overspend is avoided, and any deviations from the planned budget are clearly accounted for
• Work closely with our analytics director to show cause-and-effect with our creative and media campaigns
• Provide strategic input and recommendations for landing page copy and keywords, based on the paid search keyword strategy and performance
• Attain certifications for digital media platforms
• Coordinate media invoices and reconciliations with billing manager
• Stay current with ever-evolving digital trends and the latest advancements in paid search
• Analyze and interpret performance data to provide insights and recommendations to clients and internal teams
• Identify opportunities for campaign improvement, proposing new tactics and strategies to improve performance
• Proactively troubleshoot campaign issues and resolve them in a timely manner

The right candidate will be able to share past experiences that are consistent with our

company values

:

·     Littlefield team first. This means teammates interest come before your own.

·     Go to the edge. Clients pay us to go to the edge in our messaging and media strategies. We are not “yes people.”

·     Adapt or die. Our industry changes by the day. Our organization will cease to exist without rapidly changing.

Perks \& Benefits

We believe great work starts with taking care of our people. Here’s what you can expect as part of the Littlefield team:

• 100% Agency-Paid Insurance:

Comprehensive health, dental, vision, life and disability insurance premiums fully covered for employees.

• Employee Assistance Program:

Confidential support and resources available to employees and members of their household.

• 401(k) with Company Match:

Invest in your future with a competitive employer match.

• 20\+ Paid Holidays:

Plenty of opportunities to recharge and enjoy life outside of work.

• Generous Paid Time Off:

A flexible, generous PTO policy that encourages a healthy work-life balance.

• Award-Winning Workplace:

Join an agency recognized as one of

Ad Age's Best Places to Work

in 2024, 2025 and 2026\.