Performance Marketing Manager

About the Role

We’re looking for a sharp, data-obsessed Performance Marketer who can drive acquisition, conversion and retention end-to-end. You’ll lead the performance marketing roadmap, strengthen our Shopify experience, unlock growth levers across marketplace quick-commerce channels, and scale revenue profitably. If you love experimentation, numbers, and unlocking growth opportunities — this role is for you.

Key Responsibilities

● Own and scale paid acquisition across Meta, Google, YouTube, and upcoming channels

● Drive revenue \& ROAS through rigorous testing — audiences, creatives, copies, funnels

● Manage monthly budgets across platforms, balancing efficiency and scale

● Develop seasonal and BAU performance calendars aligned to brand moments/sales events E-Commerce/Shopify

● Optimize onsite experience with high-intent CRO levers — landing pages, PDPs, UGC, A/B tests

● Collaborate on merchandising, bundles, offers, and subscription programs to improve AOV \& LTV

● Strengthen website analytics: heatmaps, flows, drop-offs, SEO hygiene (basic focus only) Analytics \& Reporting

● Deep-dive into KPIs: CAC, ROAS, CVR, CTR, Retention, LTV, Gross Margin

● Build dashboards and cohorts to track funnel performance

● Present growth insights and action plans to leadership weekly

Requirements

● Minimum 3 years in D2C / performance marketing / e-commerce growth roles

● Proven ability to manage and optimize paid media spends at scale

● Expert in Meta Ads, Google Ads \& Shopify analytics

● Strong grip over numbers, data interpretation \& growth attribution

● Bias for action — fast execution, strong ownership, and experimental mindset

● Preferably experience in D2C beauty, personal care, wellness or FMCG/CPG categories