Performance Marketing Manager

Performance Marketing Manager

Location:

Hybrid

Reports to:

CEO

Brands:

Skin Gym \+ PaintLab

Skin Gym and PaintLab are category-leading beauty brands distributed nationally at major retailers including Nordstrom, Walmart, Target and Ulta. We are focused on accelerating direct-to-consumer growth and building a best-in-class performance engine across channels. We’re hiring a Performance Marketing Manager to own and scale revenue-driving marketing efforts across DTC, Amazon, and retail media.

This is a hands-on, data-driven role for someone who wants real ownership and measurable impact.

You will be responsible for driving profitable growth across:

DTC Paid Media:

• Own Meta, Google, TikTok, and emerging acquisition channels
• Manage budgets and optimize for scale \+ efficiency
• Develop structured creative testing roadmaps
• Monitor CAC, ROAS, MER, CVR, and AOV
• Identify opportunities to unlock incremental growth

Lifecycle Performance:

• Oversee performance of email/SMS marketing
• Partner with internal email team and consultants
• Align acquisition messaging with retention strategy
• Improve LTV and blended MER

(Note: You won’t build emails, but you will own performance outcomes.)

Amazon Advertising:

• Own Amazon PPC strategy and optimization
• Improve ACOS and TACOS
• Identify and scale hero SKUs
• Align ad strategy with ranking and inventory goals

Retail Media:

• Manage retail ad platforms (e.g., Roundel, Walmart Connect)
• Optimize spend for sell-through and profitability
• Measure incremental lift and return

What We Are Looking For:

• 4–7\+ years of performance marketing experience in a CPG company preferably beauty or fashion
• Strong hands-on Meta \+ Google Ads experience
• Experience managing Amazon PPC
• Experience with retail media platforms preferred
• Proven track record scaling DTC brands
• Highly analytical with strong commercial judgment
• Comfortable managing six-figure monthly ad budgets
• Beauty, fashion, or lifestyle experience is a plus

About You:

You are:

• Data-obsessed but creatively aware
• Comfortable making budget decisions
• Not afraid to scale aggressively when performance supports it
• Able to turn performance data into clear action plans
• Excited to build something, not just manage it