Performance Marketing Specialist

Location: Bandra West, Mumbai

Employment Type: Full-Time

Experience: 1–3 Years

About BookVenuez

BookVenuez is a venue discovery and booking platform that helps customers find the right venues for weddings, corporate events, conferences, parties, celebrations, and other occasions while helping venue partners reach the right audience and generate more business.

About the Role

We are looking for a Performance Marketing \& SEO Executive who can take ownership of

paid digital campaigns

and organic search growth to help bookvenuez generate high-quality traffic, leads, enquiries, and conversions.

The ideal candidate should be hands-on with

Meta Ads, Google Ads, and SEO

, understand

lead-generation funnels,

and be comfortable making data-driven decisions to improve both paid and organic performance.

This is a performance-driven role where success will be measured by

lead quality, cost of acquisition, organic growth, conversions, and overall marketing ROI

.

Key Responsibilities:

Performance Marketing – Google \& Meta Ads

• Plan, launch, manage, and optimize paid campaigns across

Meta Ads (Facebook \& Instagram) and Google Ads

• Develop lead-generation campaigns for venue bookings, corporate events, weddings, conferences, parties, and other event requirements.
• Conduct audience research, competitor analysis, keyword research, and market research.
• Manage campaign budgets and optimize spending to achieve better CPL, CPA, CTR, conversion rate, and ROAS
• Create and test different audiences, ad copies, creatives, offers, CTAs, and campaign structures.
• Run A/B testing to identify high-performing campaigns, audiences, creatives, and messaging.
• Monitor campaign performance regularly and take corrective action when required.
• Work closely with the sales and business development team to understand lead quality and improve lead-to-booking conversion.
• Track the complete marketing funnel from ad → enquiry → qualified lead → booking
• Identify drop-off points and suggest improvements to landing pages, lead forms, WhatsApp journeys, and conversion funnels.
• Identify opportunities to scale successful campaigns while controlling acquisition costs.

SEO – Organic Growth

• Develop and execute on-page, off-page, and technical SEO strategies to improve BookVenuez's organic visibility and search rankings.
• Conduct keyword research, competitor analysis, and search intent analysis to identify relevant keywords and growth opportunities.
• Optimize website pages, venue/category pages, landing pages, titles, meta descriptions, headings, URLs, internal links, and other on-page SEO elements.
• Develop SEO strategies around high-intent searches related to venues, weddings, corporate events, conferences, parties, banquet halls, hotels, and event spaces.
• Conduct regular SEO audits to identify issues related to crawling, indexing, website structure, duplicate content, broken links, redirects, and overall search performance.
• Work closely with the content team to create SEO-focused content strategies, briefs, blogs, landing pages, and topic clusters.
• Monitor keyword rankings, organic traffic, impressions, clicks, backlinks, and organic conversions.
• Identify opportunities to increase organic lead generation and improve the conversion rate of organic traffic.
• Implement and monitor internal linking and off-page SEO/link-building strategies.

Analytics, Tracking \& Reporting

• Prepare weekly and monthly performance reports covering paid media, SEO, website traffic, leads, conversions, CPL/CPA, ROAS, keyword rankings, and organic growth.
• Provide clear, actionable insights and recommendations based on campaign and website data.
• Maintain performance dashboards and reports using Excel/Google Sheets and relevant analytics platforms.

Required Skills

• Hands-on experience with Meta Ads Manager and Google Ads.
• Practical understanding of SEO, keyword research, on-page SEO, technical SEO, and search engine optimization best practices.
• Strong understanding of lead-generation campaigns and conversion funnels.
• Knowledge of CPL, CPA, CTR, CPC, conversion rate, ROAS, CAC, organic traffic, and keyword rankings.
• Experience with audience targeting, retargeting, lookalike audiences, bidding strategies, and campaign optimization.
• Understanding of Google Analytics (GA4), Google Search Console, Google Tag Manager, Meta Pixel, and UTM tracking.
• Ability to conduct keyword research and competitor analysis using SEO tools.
• Strong analytical and problem-solving skills.
• Ability to work with creative and content teams and provide clear campaign and SEO requirements.
• Strong understanding of digital marketing, customer acquisition, and organic growth.

Preferred Qualifications

• Experience in hospitality, events, wedding, travel, real estate, marketplaces, or lead-generation businesses.
• Experience running campaigns .
• Experience with local SEO and location-based search.
• Experience with WhatsApp lead-generation campaigns.
• Familiarity with landing-page and conversion-rate optimization (CRO)
• Experience with SEO tools such as SEMrush and similar platforms.
• Understanding of technical SEO concepts such as crawlability, indexation, canonical tags, redirects, structured data, site speed, and Core Web Vitals.
• Experience working with WordPress or other CMS platforms.
• Google Ads, Meta, or SEO certifications will be an added advantage.
• Familiarity with AI-powered search, AI tools, and emerging search trends will be an advantage.