Photographer / Videographer (Lifestyle & Product)

Role Summary:

The Lifestyle Photographer / Videographer will own the visual content production for Group III's client portfolio - covering everything from brand and lifestyle photography to short-form video built for paid ads, organic social, website, and email campaigns.

This role is a creative counterpart within our existing onboarding photography and content team, bringing a lifestyle-forward lens to a shared content ownership model. Where our current visual team drives technical product accuracy, this person leads with brand storytelling, lifestyle capture, and social-native video.

The Photographer / Videographer will manage their side of the content lifecycle: from analyzing client onboarding materials and building content calendars, to executing shoots, editing final assets, and organizing deliverables for use across platforms. This person will also work closely with the product management and social media management teams to ensure every image and video is on-brand, purposeful, and performance-ready.

Location:

Pompano Beach, FL

Reports To:

Marketing Manager

Responsibilities

Client Onboarding \& Content Planning

· Analyze client onboarding documents and brand information to understand visual identity, tone, and campaign objectives.

· Organize shared multimedia folders from clients, ensuring assets are properly catalogued and accessible to the broader team.

· Actively be part of a shared content planning calendar that maps quarterly and annual opportunities unique to each brand.

Production \& Shoot Execution

· Book and coordinate headshots, small-mid lifestyle shoots, product shoots, and facility shoots as needed.

· Plan and execute shoots end-to-end: pre-production (logistics), production (shooting), and post-production (editing, color grading, audio).

· Capture high-quality photo and video content optimized for paid ads, organic social, website, and email campaigns.

· Create refined, on-brand content, including outfits, lifestyle moments, and in-store experiences (for retailers).

Trend Awareness

· Stay current with social media trends and adapt content styles accordingly,  short-form reels, trending TikTok formats, UGC-style content, and more.

Asset Management \& Cross-Functional Collaboration

· Organize and repurpose photos and videos, whether provided by the client or captured by our team: for use across multiple platforms.

· Work closely with product management, graphic design, and social media management teams to deliver aligned lifestyle and product imagery.

Education

• Bachelor's degree or equivalent experience in Photography, Film, Visual Arts, Communications, or a related field.

Experience

• 3\+ years of professional photography and/or videography experience in a brand, agency, or studio setting.

· Portfolio of recent work demonstrating brand, lifestyle, and/or product photography and videography (required — applications without a portfolio will not be reviewed).

· Experience managing content across multiple client brands or campaigns simultaneously.

Technical Skills

· Proficient in Adobe Lightroom and Adobe Photoshop.

· Proficient in Windows OS (Mac-only candidates will not be considered).

· Comfortable operating Canon cameras.

· Knowledgeable of photographic principles and practices, including lighting, composition, and color.

· Experience with video editing software (Adobe Premiere Pro or equivalent) preferred.

Competencies

· Highly organized, with the ability to manage multiple shoot schedules and client deliverables.

· Strong visual storytelling instincts with a keen eye for brand consistency.

· Proactive and self-directed — brings creative ideas to the table without being asked.

· Familiarity with UGC-style content creation and social-native video formats.

· Comfortable and effective in a fast-paced studio environment.

Nice To Haves

· Strong communicator and collaborator across creative and non-creative teams.

· Genuine interest in the technical aspects of photography and video production.

· Experience shooting for e-commerce, DTC, or consumer goods brands.

· Experience with motion graphics or basic animation for social content.

· Understanding of paid media creative requirements (static, video, aspect ratios, etc.).