Regional Marketing Manager

Role Summary

The incumbent is responsible for Marketing activities for Legrand Power Distribution and Energy Transition strategic pillar, for SEA area, working in close relationship with Legrand Products \& Technology team, and Legrand local SEA subsidiaries.

Products Scope: Low Voltage Switchboard, Power Busbar, Cast Resin Transformer, UPS, Cable management.

Segment scope: B to B. Power distribution solution and cable management for large buildings (office, healthcare, multi-residential, industry…) and for grey room DC segment.

Role Responsibilities

Products management

In close relationship with Marketing Products \& Technology, APMEASE teams and local marketing teams :

• Have an active contribution in the activities related to new products development
• Stay updated on the Legrand group solutions
• Be the point of contact and the referent for SEA in the pre launches projects phase, provide consolidated view of the ambitions, and highlight local/SEA needs required to meet them
• Provide active support to local subsidiaries in the launching phase
• Follow up closely the post launch state of advancement

Marketing Management

:

In close relation with local Marketing, Communication and Sales teams :

• Provide active support regarding any marketing activities in relation to his/her allocated product portfolio / strategic pillar
• Lead and/or be involved in potential marketing surveys, business plan, at local and SEA level
• Ensure reliable, efficient, and updated portfolio and set of sales tools, including digital content
• Provide support for dedicated events, internal or external, like exhibitions, seminar, etc..
• In relation with APMEASA and Products \& Technology team, manage local team training on products portfolio
• Follow-up of the performance of the portfolio, identify potential gaps vs plan (market dynamic, products, resources, activities), and ensure the pace of the dynamic vs ambition

Marketing Strategy :

• Be the expert in his/her product scope in terms of market vision, positioning, segmentation, trends, competitive activities, local needs, etc.
• Provide a comprehensive and consolidated vision in terms of geographic and product footprints, customer typologies, strategic priorities, key initiatives, opportunities, threats, performance, objectives, … : highlighting local specificities and defining SEA strategic axes.
• Play a key role in the preparation of key annual pre-budget and budget activities.
• Monitor and update the medium-term plan on his/her allocated strategic pillar

Role Requirements

• Degree or Postgrad Diploma in Engineering, Sciences or Business School or related field
• Minimum 5 years’ direct experience Marketing Management
• Experience on technical solutions in B to B environment will be a strong asset
• Excellent communication skills in English (both written and spoken) is a must have
• Creative and highly driven
• Independent, mature and self-motivated with a positive attitude
• Team player with good interpersonal skills
• Pro-active and engaging personality
• Well-versed in MS Office (Excel, Access, Powerpoint, etc.)
• Able to travel within Southeast Asia