Regional Sales Manager

Territory:

Rocky Mountain Region (Montana, Wyoming, Utah, Nevada, Colorado, and New Mexico)

Travel:

50–75%

Industry:

Commercial \& Industrial

We are partnering with an established organization in the commercial and industrial sector to identify a high-performing

Regional Sales Manager

to lead sales growth across the Rocky Mountain region.

This opportunity is ideal for an experienced sales professional who thrives on building strong relationships, developing strategic partnerships, and driving revenue growth through an established network of independent sales representatives.

The Regional Sales Manager will play a key role in expanding market presence, strengthening distribution channels, supporting major project opportunities, and executing strategic initiatives across a multi-state territory.

What You'll Do

• Lead and grow regional sales through an established network of independent sales agencies.
• Evaluate agency performance and implement strategies to accelerate territory growth.
• Support sales representatives with product training, presentations, marketing materials, and customer engagement activities.
• Negotiate pricing and oversee large commercial and industrial project opportunities.
• Manage agency relationships, performance expectations, and incentive programs.
• Maintain accurate opportunity tracking, pipeline management, and sales forecasting using CRM tools.
• Analyze territory performance, identify market trends, and develop actionable strategies to increase market share.
• Build and deliver compelling presentations to promote products and solutions.
• Collaborate with internal teams, including Marketing, Product Management, and Inside Sales, to convert opportunities into revenue.
• Gather competitive market intelligence and recommend strategies to strengthen market positioning.
• Develop strong relationships with distributors, contractors, specifiers, and other key channel partners.
• Create and execute strategic territory plans while providing regular sales updates and forecasts.

What We're Looking For

• Bachelor's degree required.
• 7\+ years of successful outside sales experience, ideally within commercial, industrial, or technical product markets.
• Experience managing independent manufacturers' representatives, sales agencies, or distribution channels strongly preferred.
• Lighting specification, electrical distribution, or related industry experience preferred but not required.
• Proven ability to develop relationships, grow territories, and drive revenue through channel partners.
• Strong presentation, negotiation, communication, and relationship-building skills.
• Experience with CRM systems (Salesforce preferred).
• Strong analytical skills with the ability to develop and execute strategic sales plans.
• Must reside within the assigned Rocky Mountain territory.
• Valid driver's license and willingness to travel 50–75%.
• U.S. work authorization required.

Why Consider This Opportunity?

This position offers the opportunity to take ownership of a significant multi-state territory, leverage an established sales representative network, and make a measurable impact on regional growth.

The ideal candidate will bring an entrepreneurial mindset, strong industry relationships, and a passion for developing long-term customer and channel partnerships.