Regional Sales Manager

Our Client

Our client is a well-established regional player in the consumer goods space, with a strong footprint across the Middle East and a growing presence in the Saudi market. The business is currently strengthening its commercial organization as part of a broader localization and growth agenda, with a focus on building high-performing Saudi leadership within its sales teams.

Role Overview

The Regional Sales Manager will take full ownership of the Western Region, driving sales performance, distributor effectiveness, and on-ground execution.

This role is critical in strengthening market presence, improving route-to-market efficiency, and leading a front-line sales team to deliver consistent growth across channels.

Key Responsibilities

• Own and deliver regional sales targets across all assigned channels.
• Lead, manage, and develop a team of sales supervisors and field sales representatives.
• Drive distributor performance, including alignment on targets, coverage, and execution standards.
• Strengthen route-to-market efficiency, ensuring optimal coverage and productivity.
• Monitor and improve in-store execution, visibility, and availability.
• Build strong relationships with key trade partners and customers in the region.
• Track sales performance, identify gaps, and implement corrective action plans.
• Ensure disciplined reporting, forecasting, and alignment with head office.
• Support the broader Saudization and localization agenda by building a strong Saudi sales culture on the ground.

Your Profile

• Preference will be given to Saudi nationals in line with Saudization requirements.
• 6–10\+ years of experience in sales within FMCG or a similar high-volume distribution environment.
• Proven experience managing a region and leading field sales teams.
• Strong understanding of distribution models and route-to-market in KSA.
• Experience working closely with distributors and trade channels.
• Hands-on, field-oriented approach, not a desk-based profile.
• Strong commercial mindset with ownership of targets and execution.
• Based in or willing to relocate to the Western Region.

Next Steps

Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5-7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.