Regional Sales Manager — Central & Eastern U.S.

Company Description

Underberg is an iconic brand celebrated for its distinctive small bottle and exceptional quality. Since 1846, this renowned digestive has captivated palates with its unique blend of herbs sourced from 43 countries around the world. With a 175-year heritage rooted in Rheinberg, Germany, Underberg has become a globally recognized symbol of tradition, craftsmanship, and flavor, often enjoyed as the perfect conclusion to a fine meal.

Role Responsibilities

• Deliver and execute Underberg America’s annual strategic sales plan for the Midwest \& Eastern region.
• Serve as the primary point of contact and provide coaching and mentoring for wholesalers, brokers, and brand ambassadors within the region.
• Own day‑to‑day management, accountability, and representation of all Underberg business activities in the region.
• Prepare for and participate regularly in business reviews with distributors to identify opportunities, address concerns, and highlight key trends.
• Lead distributor management and communication at all levels of the wholesaler organization to drive consistent focus on growing Underberg.
• Maintain regular communication with the Underberg USA management team regarding strategy, sales performance, opportunities, and progress toward annual goals.
• Partner closely with the US National Sales Manager to develop and share best practices that benefit the overall business.
• Lead national and regional chain account submissions, distribution expansion, program implementation, and retailer relationship management within the region.
• Travel out of market an average of 8–10 days per month.
• Manage and adhere to an approved T\&E budget.
• Report directly to the US National Sales Manager.
• Understand that job duties, goals, and sales territories are reviewed annually and may be adjusted to meet business needs.

Qualifications

• Bachelor’s degree or equivalent experience.
• 10\+ years of work-related experience in beer, wine, and/or spirits supplier roles.
• Proven success operating within a small, nimble team environment.
• Strong knowledge of beverage alcohol state laws within the region, industry categories, trends, and selling techniques.
• Demonstrated stakeholder management skills with the ability to influence and build strong cross-functional partnerships.
• Deep knowledge of the territory, distribution network, and channel-specific promotions, supported by strong analytical capabilities (highly preferred).
• Proven track record of successful distributor and regional sales management.
• Exceptional self-management and prioritization skills, with the ability to balance ambitious goals across many opportunities while maintaining sustainable work habits.
• Valid driver’s license.
• Willingness and desire to travel throughout the region an average of 8–10 days per month.