Researcher Qualitative I

Job Description

We’re looking for a

Qualitative

Researcher I with a strong agency background who is deeply insight-driven and passionate about understanding consumers beyond the surface.

You will be part of the Research team, playing a key role in elevating how marketing insights inform product launches, brand strategy, and communication. This role is ideal for someone who combines strong qualitative instincts with a solid quantitative foundation, and is excited about leveraging AI to work faster and smarter.

Job Requirements

• 3–5 years of experience in a research agency (preference for large, well-established agencies)
• Strong experience conducting qualitative research end-to-end
• Solid understanding of quantitative research fundamentals, including:

+ Survey design

+ Questionnaire structuring

+ Data interpretation

• Experience working on:

+ Brand tracking studies

+ Concept or communication testing

• Strong ability to identify real insights and connect them to business impact
• Familiar with marketing fundamentals, such as segmentation, targeting, and positioning
• Comfortable working in a fast-paced environment with quick turnaround expectations
• Strong storytelling and communication skills
• Curious and proactive about AI, with interest or experience in:

+ Using AI tools to speed up research workflows

+ Experimenting with new ways to generate and test concepts

Nice to have

• Experience in financial services, fintech, or digital products
• Exposure to:

+ Designing or adapting brand health trackers

+ Running ad testing / ad labs

• Experience working with product or marketing stakeholders on launch-related research

Job Responsibilities

• Lead and execute qualitative research (IDIs, focus groups, exploratory studies) to uncover deep human insights
• Support and run quantitative research initiatives, including:

+ Brand health tracking

+ Concept and message evaluation

+ Marketing and product-related surveys

• Translate findings into clear, compelling insights that inform:

+ Product positioning

+ Value propositions

+ Communication strategy

• Generate insights that strengthen product launches and marketing initiatives
• Contribute to building a stronger understanding of:

+ Customer segments

+ Attitudes, needs, and motivations

• Ensure research outputs are actionable and strategically relevant, not just descriptive
• Synthesize research quickly into clear outputs and reports (1–2 days turnaround when needed)
• Leverage AI tools to:

+ Accelerate synthesis and insight generation

+ Explore faster ways to test ideas and concepts

+ Increase the volume and quality of learning across projects