Senior Content Designer

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

We’re looking for an experienced,

San Francisco based Senior Content Designer

who’s excited to work at the intersection of in-app wellbeing and health guidance, physiology and behavior science, and AI. An ideal candidate can write and prompt with heart and quality, is passionate about sustainable wellbeing, and sees AI not as a shortcut, but as a creative partner.

This is a unique opportunity to shape how Oura communicates with its members around the world with clarity, empathy, and care.

About This Role

As a Senior Content Designer at Oura, you’ll work across teams and disciplines to design in-app guidance that makes our health and wellbeing insights feel human, personal, and actionable. You’ll also help evolve how AI contributes to that experience by designing prompts, refining outputs, and ensuring Oura’s voice and values carry through every interaction.

You’ll collaborate closely with product design, product management, science and clinical, legal, regulatory, engineering, user research, and localization teams to create consistent, globally resonant in-app guidance mainly in our iOS and Android apps. You'll be both a content designer and a systems thinker, helping shape how language supports our members at scale, but meeting each member as they are, where they are.

You'll be joining a Content Design team spread across Finland, the UK, and the greater New York area. This is a hybrid role: we anticipate that you’ll come work with the team in our San Francisco office regularly, but also allow home office days.

What You’ll Do

• Create thoughtful, creative and concise English in-app guidance that helps our members understand and act on their health data, one example being the balance between activity and recovery.
• Co-create with AI, integrating it into your writing process in a way that’s purposeful and creative.
• Work together with our feature squads in content design all the way from feature discovery work to in-app copy implementation, driving relevant review and approval processes.
• Lead content design processes for your designated features, and collaborate cross-functionally to ensure clarity and consistency in our guidance across touchpoints.
• Advocate for Oura’s signature health philosophy that’s rooted in the Nordics, and secure our epitome tone of voice across both human- and AI-generated content.

What We Are Looking For

• 5\+ years of proven hands-on content design / UX writing experience, preferably in the field of health and/or wellness communications.
• A strong understanding of tone, clarity, and emotional nuance in digital products, and the ability to work within established brand guidelines.
• Demonstrated experience using AI or LLMs as creative tools whether for prompting, prototyping, or scaling.
• Project management skills, capability to lead your own work streams, and experience in successful stakeholder communications.
• Curiosity and openness: you’re someone who learns fast, iterates often, and collaborates well across disciplines.
• Teamwork spirit and ability to collaborate in remote work environments. Due to time zones, this role is ideal for early morning types, and may not be healthy for night owls.
• A genuine passion for helping people live better, healthier lives through accessible technology and compassionate language.

Bonus Points For

• Background in health, behavioral science, or related domains.
• Experience in writing for multilingual or global audiences.
• Familiarity with UX research methods or user testing of content.

Benefits

At Oura, we care deeply about your well-being and development. Every team member receives an Oura Ring, and we’re committed to supporting health, growth, and balance.

What We Offer

• Competitive salary and equity packages
• Health, dental, and vision insurance, plus mental health resources
• An Oura Ring of your own and employee discounts for friends \& family
• 20 days of paid time off, 13 paid holidays, and 8 days of flexible wellness time off
• Paid sick leave and parental leave
• A collaborative, mission-driven culture

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

• Region 1: $143,650 - $169,000

A recruiter can determine your zones/tiers based on your US location.

Oura is proud to be an equal-opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, socioeconomic status, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

Disclaimer: Beware of Fake Job Offers

We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:

• Our roles are listed only on the ŌURA Careers page and trusted job boards.
• We will never ask for personal information (such as ID) or payment for equipment upfront.
• Official offers are sent via DocuSign after a verbal offer — never via text message.

To recruitment agencies:

Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organizational contact. Oura is not responsible for any fees related to unsolicited resumes.

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers!

We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:

• Our jobs are listed only on the ŌURA Careers page and trusted job boards.
• We will never ask for personal information like ID or payment for equipment upfront.
• Official offers are sent through Docusign after a verbal offer, not via text or email.

Stay cautious and protect your personal details.

To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.