Senior Demand Generation Specialist – Local Channels & Database Marketing

Company Overview

Paschal Home Services is a privately held, non–private equity backed home services provider, still growing with 13 locations and 400\+ employees. We are building something designed to last—focused on long-term growth, best-in-class culture, and doing things the right way.

Position Overview

Are you an execution-focused growth marketer who thrives on winning in hyper-competitive landscapes? We are seeking a data-driven, fast-moving

Senior Demand Generation Specialist

to own our inbound customer acquisition engines and outbound database lifecycle channels.

Unlike agency roles where your focus is split across dozens of disjointed clients, you will join an agile, high-energy, in-house marketing team entirely focused on scaling one powerful brand across multiple geographic regions. We operate with zero corporate bureaucracy, meaning we test quickly, launch instantly, and reward performance heavily. If you love optimizing high-intent local channels, controlling vendor networks, and mining company data for revenue, this role is built for you.

Why This Role Is Different

• Represent a trusted, growing home services company with a strong reputation for quality and customer service
• Opportunity to maximize your earning potential through sales performance
• Help homeowners make important decisions about their comfort while providing solutions that fit their needs and budget
• Work alongside experienced service technicians, installation teams, and leadership committed to your success
• Join a privately held, growing organization focused on long-term success, culture, and doing things the right way

Key Responsibilities

1. Inbound Local Channels \& Paid Ads Optimization

• Campaign Design \& Launch:

Build, deploy, and scale paid acquisition campaigns across, maximizing standard search, local extensions, and Performance Max (P-Max).

• Local Service Engine Management:

Own the daily strategy, positioning, and budget pacing for Google Local Services Ads (LSA). Manage review pipelines, license verifications, and proactively dispute invalid proximity leads to maximize ad spend.

• Lead Quality Auditing:

Monitor the lead lifecycle from click to cash. Work directly with internal CRM data to continuously drop low-performing targets and adjust bidding tiers for maximum ROI.

1. Vendor Partner \& Marketplace Management

• Platform Ownership:

Serve as the primary point of contact and master operator for our critical lead networks, including ANGI, Thumbtack, YELP, HomeAdvisor and Nextdoor among others.

• Performance Tuning:

Fine-tune target profile filters, adjust automated instant-book parameters, and track response windows to outperform competitors in regional marketplaces.

1. Outbound Database Marketing \& Lifecycle Design

• Retention Campaign Architecture

: Design, write, and launch high-impact email and SMS marketing campaigns utilizing our existing company database.

• Automation \& Segmentation:

Build out automated consumer drip sequences, regional seasonal promotions, and win-back flows to systematically convert stale leads and cross-sell past customers.

• Regulatory Compliance:

Maintain strict compliance with SMS communication frameworks (TCPA/CTIA regulations) and database hygiene protocols.

What We're Looking For:

• Experience:

2–4 years of hands-on experience running performance-based local digital marketing, paid acquisition, and database marketing campaigns.

• Platform Mastery:

Deep, practical familiarity with Google Ads (LSA, P-Max), local marketplaces (Angi, Yelp, Thumbtack), and marketing automation software (e.g. ServiceTitan, ActiveCampaign, or similar).

• Analytical Mindset:

Comfortable using spreadsheets, analyzing pipeline data, calculating Cost Per Acquisition (CPA), and evaluating multi-region return on investment (ROI).

• Speed \& Culture Fit:

Thrives in a highly competitive, fast-paced team environment. A self-starter who values execution over long meetings.

What We Offer:

• Competitive compensation with performance bonus earning opportunities
• Comprehensive benefits package, including medical, dental, vision, and retirement plans
• Paid Time Off and paid holidays
• Opportunity to build a rewarding career within a growing organization
• A privately owned company with long-term leadership stability—not private equity backed

Paschal Home Services, LLC is an equal opportunity employer committed to providing a workplace free from discrimination and harassment. Employment decisions are based on business needs, job requirements, and individual qualifications, without regard to any characteristic protected by applicable federal, state, or local laws.