Senior Manager, User Acquisition

Overview

The Senior Manager, User Acquisition will own a significant portion of our ROI-driven UA portfolio, with full accountability for performance across key channels. This role is responsible for driving growth through data-informed strategy, hands-on campaign execution, and cross functional leadership.

The ideal candidate brings 6\+ years of experience in mobile user acquisition, a deep understanding of performance drivers across major ad platforms, and a proven track record of managing and optimizing multi-million dollar budgets. You are both strategic and execution-oriented, comfortable operating in a fast-paced, entrepreneurial environment.

This role is eligible for hire in the following states: California, Washington, Oregon, Massachusetts

Key Responsibilities

• Own end-to-end performance of UA campaigns across key channels and geographies
• Partner with senior leadership to define and execute UA strategy aligned with growth goals
• Plan, allocate, and manage monthly budgets across multiple channels to maximize ROAS
• Analyze campaign performance, including cohort analysis, LTV vs. CAC, channel performance, and creative effectiveness
• Deliver clear, data-driven reporting and forecasts against growth and ROI targets
• Manage and optimize relationships with ad network and platform partners
• Ensure accurate attribution and measurement through MMP platforms
• Identify, test, and scale new channels, strategies, and creative approaches through structured experimentation
• Collaborate cross-functionally with product, data science, creative, and marketing teams
• Drive App Store Optimization (ASO) initiatives, including asset testing and conversion optimization
• Stay current on industry trends, platform changes, and competitive dynamics to inform strategy

Qualifications

Experience

• 6\+ years of experience managing mobile user acquisition campaigns across paid channels (ad networks, social, search; gaming experience preferred)
• Proven track record of managing and optimizing seven-figure marketing budgets
• Strong experience using data to inform strategy, experimentation, and decision-making
• Experience presenting performance insights and recommendations to stakeholders

Skills \& Expertise

• Deep understanding of performance marketing, including forecasting, modeling, and ROAS optimization
• Strong analytical skills with proficiency in Excel and/or Google Sheets
• Experience with attribution and analytics tools (e.g., Appsflyer, Tableau, Leanplum)
• Familiarity with SKAN 4 and measurement frameworks (MMM, MMP, SKAN triangulation)
• Experience with AI-driven UA workflows is a strong plus
• SQL and data visualization experience preferred
• Ability to build scalable workflows and processes

BONUS POINTS

• Bachelor’s degree in Marketing, Business, Economics, or a related quantitative field preferred

About Us

Together Labs innovates technologies that empower people worldwide to connect, create and earn in virtual worlds. Our mission is to redefine social media as a catalyst for authentic human connection through the development of a family of products grounded in this core value. These include: IMVU, the world's largest friendship discovery and social platform and VCOIN, the first regulatory-approved transferable digital currency;. For more information, please visit https://togetherlabs.com/

Founded in 2004 and based in the heart of Silicon Valley, Together Labs is led by a team that's dedicated to pioneering in virtual worlds. Together Labs is backed by venture investors Allegis Capital, Bridgescale Partners and Best Buy Capital.

Together Labs (formerly IMVU) has been for nine years running as Best Place to Work in the Silicon Valley.

How To Apply

• Please familiarize yourself with our products and feel free to try out our core product at https://www.imvu.com/

Together Labs is an equal opportunity employer, and is committed to fostering a culture of inclusion. Our unique differences enable us to learn, collaborate, and grow together. We welcome all applicants without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identification, marital, parental, veteran or military status, unfavorable military discharge, decisions regarding reproductive health, or any other status protected by applicable federal, state, or local law.

The base salary range for this position based in the San Francisco Bay Area is $121,300 - $181,900annually. Total compensation will be determined based on several factors, including a candidate’s experience, qualifications, competencies, and location. At Together Labs, base pay is part of a larger design. We intentionally invest in 6 elements: base pay, short-term incentives, long-term incentives, retirement, health, and wellness.