Senior Product Manager

Senior Product Manager — Lumion

Location:

South Jordan, Utah (on-site, 5 days/week)

About Lumion:

We are building the Operating System for trade \& technical schools.

Our mission is to empower these institutions with the most trusted operational software and services, improving enrollment, streamlining administrations, and giving more students access to life-changing outcomes driven education. We are obsessed with training the next generation of skilled tradespeople by supporting the career growth of students in high-impact professions. We have changed over 100,000\+ people’s lives and support 400\+ unique schools across the country. We serve industries from healthcare and skilled construction to transportation, culinary arts, and cosmetology. We are funded by top-tier venture firms, including but not limited to TTV Capital and Tusk Ventures.

Position: Product Manager - Marketing \& Communications

As the Product Manager for Marketing \& Communications, you will be pivotal in driving the strategy and execution for Lumion’s growth-focused SaaS modules. You will build the tools that allow trade and technical schools to find, engage, and enroll the next generation of students. You will work cross-functionally with engineering, design, compliance, sales, and marketing to deliver high-impact features ranging from

lead capture and scoring to AI-driven SMS automation and reputation management.

Key Responsibilities

MarTech \& Communications Product Management

• Product Discovery \& Strategy:

Conduct customer research with admissions and marketing teams at educational institutions. Analyze market trends in

MarTech, lead generation, and student engagement

to build data-driven roadmaps that help our schools grow their enrollment pipelines.

• Lead Management \& Scoring Execution:

Own the end-to-end delivery of features that optimize the enrollment funnel. This includes designing robust

lead capture forms

, developing logic for

lead scoring and attribution

, and creating dashboards that give schools visibility into campaign performance.

• Communications \& Automation:

Drive the development of our

omnichannel messaging platform

(SMS, Email, Chat). You will design workflows for

marketing automation

, appointment reminders, and two-way messaging, ensuring schools can engage prospective students instantly and effectively.

• AI \& Reputation Management:

Spearhead initiatives to integrate

AI and LLMs

into our communications stack to assist with drafting responses and automating follow-ups. Manage features related to

reviews and reputation management

, helping schools build trust with prospective students.

• Vendor \& API Management:

Identify and manage relationships with critical communication vendors (e.g.,

Twilio, SendGrid, OpenAI

) to ensure high deliverability and performance. Manage integrations with external CRMs and marketing platforms to ensure seamless data flow for our customers.

• Compliance \& Deliverability:

Work with legal and engineering to ensure all communication features comply with regulations (e.g.,

TCPA, 10DLC, CAN-SPAM

) while optimizing for high deliverability rates across SMS and email.

Qualifications

• 5\+ years of product management experience

, with a significant focus on

B2B SaaS, MarTech, CRM, or Marketing Automation platforms.

• Strong track record of successfully launching features related to

lead generation, SMS/Email messaging, or workflow automation.

• Deep proficiency in analytics tools (e.g., SQL, Amplitude, Mixpanel) to measure funnel conversion, feature adoption, and engagement metrics.
• Strong understanding of the marketing technology landscape, including

lead scoring models, drip campaigns, and attribution reporting.

• Working knowledge of communication compliance (TCPA, 10DLC registration, GDPR) and best practices for

transactional and marketing messaging.

• Proven ability to collaborate effectively with cross-functional teams, including Engineering, Design, Sales, Marketing, and external API providers.
• Exceptional communication, problem-solving, and analytical skills with the ability to influence stakeholders at all levels.

Preferred Experience

• Experience implementing

Generative AI

features within a SaaS workflow (e.g., auto-drafting messages, sentiment analysis).

• Background in EdTech admissions software or Lead Management Systems (LMS).
• Experience optimizing

Review/Reputation Management

tools.

• Prior work in a high‑growth startup environment, juggling multiple priorities under tight timelines.

Benefits:

• Healthy salary and bonus potential
• Unlimited paid time off
• \~$9k annual benefits
• Health Insurance Reimbursement
• 401k plan
• We'll pay your cell phone and home internet bill up to $200/month
• $100/month towards your personal wellness (however you define it)