SEO - Search Engine Strategist (Remote)

SEO - Search Engine Strategist – Remote

Ten Golden Rules – Remote (North America)

🚀 Why This Role Is Different (Start Here)

This is not a typical SEO role.

At Ten Golden Rules, you will be part of a high-performance, EOS (Entrepreneurial Operating System) - driven company helping lead search execution and innovation for one of the most respected digital marketing agencies serving law firms across North America.

We are:

• A leader in Search Engine Optimization (SEO), Pay Per Click (PPC), Ai Search Optimization (AEO), Generative Engine Optimization (GEO), Video SEO, Social Media Marketing, and Google Screened Local Service Ads (LSA)
• A company built on Entrepreneurial Operating System (EOS)—clear priorities, accountability, and execution
• Focused on one niche: Digital Marketing \& Growth Strategy for Law Firms
• Known for testing, refining, documenting, and scaling what works in highly competitive legal markets
• Constantly exploring emerging technologies, Ai tools, and innovative marketing strategies

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What You Get

• 🌎 100% Remote Work Environment
• ⏰ Flexible Schedule
• 📈 Clear Career Path to Senior Strategist, Team Lead, or Manager
• 🧠 Direct Access to Leadership Team
• 🚀 Work at the forefront of Ai Search, SEO, PPC, Video Marketing, and Legal Marketing
• 🎥 Opportunity to attend company live events and industry conferences
• 📚 Training, coaching, and continuous professional development
• 🤝 Work alongside a high-performing, award-winning team
• 🌐 Global, English-speaking team
• 💰 Competitive compensation plus bonus opportunities
• 🎯 Exposure to cutting-edge Ai (Artificial Intelligence) marketing strategies

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💰 Compensation \& Benefits

• Salary: $65,000 – $80,000 USD (Based on Experience)
• Unlimited PTO
• Performance Bonus Opportunities
• Career Advancement Opportunities

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🌟 Purpose / Cause / Passion

To Win and Be the Best

🎯 Our Niche

Digital Marketing \& Growth Strategy for Law Firms

💡 Our Core Values (EOS)

Expect Excellence

High standards. No excuses. No complaints.

Make it Fun and Easy

We create a positive, efficient experience for clients and teammates.

Own It \& Solve It

Take responsibility and find solutions.

Lead the Trends / Innovate

Stay ahead through continuous improvement, innovation, and emerging technology.

🧩 Your Mission

As our Search Engine Strategist, you are the GC - General Contractor of a team responsible for driving visibility, traffic, leads, and signed cases through exceptional execution of search and digital marketing strategies.

You will:

• Execute and improve SEO strategies
• Manage and optimize Pay Per Click (PPC) campaigns
• Support Local SEO and Google Business Profile optimization
• Explore and implement emerging Ai search strategies (AEO, GEO)
• Oversee PPC, LSA, Social Media and Video strategy
• Identify opportunities for performance improvement
• Deliver measurable results across client accounts

This is a hands-on execution role ideal for someone who enjoys both traditional search marketing and exploring the future of Ai-driven search.

🧠 What You'll Be Responsible For

1\. Search Engine Optimization (SEO)

• Develop and execute SEO strategies across client accounts
• Perform keyword research and competitive analysis
• Improve rankings, visibility, traffic, and conversions
• Conduct technical SEO audits and optimization initiatives
• Monitor indexing, crawlability, site speed, and performance

2\. Pay Per Click (PPC) \& Local Service Ads (LSA)

• Manage and optimize Google Ads campaigns
• Monitor and improve Google Screened Local Service Ads (LSA)
• Improve lead quality and conversion performance
• Assist with budget allocation and campaign testing

3\. Local SEO \& Google Business Profile (GBP)

• Optimize Google Business Profiles
• Improve local rankings and map visibility
• Monitor local search performance
• Implement local SEO best practices across accounts

4\. Content Strategy \& Ai Search (AEO)

• Support content strategies aligned with search intent
• Help optimize content for Answer Engine Optimization (AEO)
• Research emerging Ai search trends and opportunities
• Test new Ai tools and workflows that improve performance

5\. Technical SEO \& Website Optimization

• Conduct technical SEO reviews
• Evaluate website architecture and user experience
• Monitor mobile usability and page performance
• Collaborate on website launches and optimization projects

6\. Authority Building \& Link Development

• Execute white-hat link-building initiatives
• Support authority-building campaigns
• Identify opportunities to improve trust and credibility signals

7\. Analytics, Reporting \& Insights

• Analyze performance using:
• Google Analytics
• Google Search Console
• SEO reporting tools
• Translate data into actionable recommendations
• Identify opportunities for continuous improvement

8\. Team Collaboration \& Project Management

• Collaborate with Account Managers, Social Media Managers, Content Specialists, Designers and Video Editors, Developers, and Leadership
• Manage multiple projects simultaneously
• Meet deadlines while maintaining quality and accuracy
• Follow documented systems and best practices

📅 What Success Looks Like

• Improved rankings, visibility, traffic, and conversions
• Strong performance across SEO, PPC, LSA, and Local SEO initiatives
• Consistent implementation of new ideas and innovations
• Accurate and actionable reporting
• Successful adoption of Ai tools and search opportunities
• High-quality work delivered on time
• Positive contribution to client growth and retention

🧠 Who This Role Is Perfect For

You are:

• Curious about search, marketing, and technology
• Analytical and data-driven
• Highly organized and accountable
• Comfortable managing multiple priorities
• Interested in both traditional SEO and emerging Ai search
• Passionate about continuous learning and professional growth
• Someone who enjoys solving complex marketing challenges

🛠 Required Skills \& Experience

Core Expertise

• Strong understanding of Search Engine Optimization (SEO)
• Experience managing Pay Per Click (PPC) campaigns
• Knowledge of Local SEO and Google Business Profile optimization
• Familiarity with Google Screened Local Service Ads (LSA)
• Integrated skills: Social Media, Video, Design
• Strong analytical and reporting skills
• Ability to manage multiple projects simultaneously

Technical Skills

• Google Analytics
• Google Search Console
• SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
• Keyword research and competitive analysis
• Technical SEO fundamentals

Preferred Qualifications

• Experience with technical SEO
• Basic HTML/CSS knowledge
• Understanding of conversion rate optimization (CRO)
• Experience conducting SEO testing and experimentation
• Familiarity with social media marketing
• Strong project management skills
• Passion for Ai (Artificial Intelligence) and innovation
• Commitment to continuous learning

Experience

• Previous experience in an SEO, PPC, or search marketing role required
• Agency experience preferred
• Legal marketing experience is a plus but not required

📊 Key Performance Indicators (KPIs)

• Organic traffic growth
• Keyword rankings and search visibility
• Lead generation and conversions
• Google Ads performance
• Local Service Ads performance
• Google Business Profile visibility
• Client retention and satisfaction
• Timely completion of assigned projects
• Adoption and testing of innovative search strategies

🌟 Growth Path

➡️ Senior Search Strategist

➡️ Search Team Lead

➡️ Search Manager

➡️ Director of Search \& Strategy

🎯 Final Thought

If you want:

• To work at the forefront of SEO, PPC, Ai Search, and digital marketing
• To help law firms grow through measurable results
• To work with an innovative, high-performing team
• To continuously learn, test, and improve

👉 This is your role.