SEO / SEM Specialist

About The Role

The role owns organic and paid search strategy end-to-end, driving scalable acquisition and maximizing return on ad spend across digital channels.

The SEO / SEM Specialist will partner closely with content, product, and growth teams to execute technical audits, keyword expansion, and high-intent paid campaigns.

Key Responsibilities

• Develop and execute comprehensive SEO strategies, including technical site audits, schema markup implementation, and core web vitals optimization
• Plan, launch, and optimize high-intent SEM campaigns across Google Ads, Bing, and paid social channels
• Conduct exhaustive keyword research and competitor analysis to identify organic growth opportunities and inform content creation
• Manage and optimize paid search budgets to hit strict target CPA and ROAS thresholds
• Monitor, analyze, and report on organic and paid performance using tools like GA4, Google Search Console, SEMrush, and Looker Studio
• Design, execute, and document A/B tests on landing pages, ad copy, and meta tags to continuously improve conversion rates

What We Are Looking For

• 3-5 years of hands-on experience managing enterprise SEO and high-budget SEM campaigns in B2B or B2C tech environments
• Deep expertise with industry-standard tools including Google Ads, GA4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog
• Strong understanding of technical SEO architecture, indexation issues, site speed optimization, and programmatic SEO
• Proven track record of scaling organic traffic and paid search revenue while maintaining efficient unit economics
• Bachelor's degree in Marketing, Data Analytics, Economics, or a related quantitative field
• Bonus: Experience with SQL, Python for marketing automation, or managing international multi-language search campaigns