SEO Strategist

We're seeking an experienced SEO Strategist to join our growing SEO practice. We're looking for someone who can take real ownership of client accounts, knows their craft, and is ready to run with the work.

You'll be a core part of a small, tight-knit SEO team, owning the day-to-day strategy and execution across a portfolio of clients. With our niche in the real estate industry, you'll be shaping SEO programs for home builders, developers, and multi-family clients, driving measurable organic growth in highly competitive markets.

This role is ideal for someone who's past the stage of needing the work scoped out for them. The right person can look at a campaign's performance, understand what the numbers are actually saying, and make the call on what we should do next. You don't just report on the data, you interpret it and act.

Responsibilities

• Own SEO strategy and execution across a portfolio of client accounts.
• Conduct technical SEO audits and translate findings into prioritized, actionable recommendations.
• Perform keyword research, competitive analysis, and SERP investigations to inform strategy.
• Execute on-page optimization across client sites, including metadata, internal linking, content briefs, and schema.
• Manage local SEO efforts, including Google Business Profile optimization, local citations, and location-based ranking strategies.
• Monitor and analyze performance across your accounts using GA4, Google Search Console, and our SEO tooling, turning what you see into clear strategic next steps.
• Proactively surface insights, opportunities, and concerns without waiting to be assigned.
• Collaborate with internal content, development, and account management teams to align SEO with broader marketing goals.
• Stay current on algorithm updates, SERP changes, and emerging tactics, and bring what you learn back to the team.
• Communicate findings and recommendations clearly to internal stakeholders and, when needed, directly with clients.

Requirements

• 3 to 5 years of hands-on SEO experience, with a track record of independently managing accounts or programs.
• Solid working knowledge of GA4, Google Search Console, and at least one major SEO platform (Ahrefs, Semrush, Sitebulb, Screaming Frog, etc.).
• Strong analytical skills. You can pull performance data and understand the strategic implications, not just the surface-level numbers.
• A good command of technical SEO, on-page optimization, and local search.
• Comfort with spreadsheets and pulling insights from data.
• Strong written communication. You can document your work, explain your reasoning, and share findings clearly.
• A self-starter mindset. You can take an ambiguous problem, break it down, and come back with a recommendation.
• Genuine curiosity about SEO and digital marketing. You read, experiment, and follow the industry on your own time.

Nice to have

• Experience working with real estate, home builders, or multi-family clients.
• Genuine interest in AEO and LLM visibility tactics, and excitement about being on the cutting edge of a rapidly evolving search landscape.
• Proficiency with AI tools like Claude or ChatGPT, especially applied to SEO workflows.
• Experience integrating AI into your day-to-day workflows or automating processes (big plus, especially as it relates to SEO).
• HTML/CSS familiarity.