Social Media and Content Manager

Job Description: Eagle Hill School is seeking a talented and creative social media and content manager to join our Marketing and Communications team. The ideal candidate will focus on creating and managing content through photography, video creation, writing news briefs, managing social media platforms, blogs, and other communications. This role is pivotal in shaping and delivering compelling content that showcases the vibrant life and community of Eagle Hill School.

Key Responsibilities:

• Content Creation: Create interactive and informative content—including organic posts and paid advertisement. Produce high-quality photography and videos that capture the essence of daily life, events, and activities at Eagle Hill School.
• Writing: Craft engaging news briefs, stories, social media posts, blogs, and articles that highlight achievements, events, and important updates within the school community.
• Social Media Management: Develop and execute social media strategies across various platforms (Facebook, Instagram, LinkedIn, TikTok) to enhance visibility, engagement, and brand presence.
• Social Media Advertising: Proficiency in managing Meta (Facebook, Instagram) ads, and Google ad campaigns, with a proven track record of optimizing ad performance and maximizing ROI.
• Content Calendar: Maintain a structured content calendar to ensure timely delivery and alignment with marketing campaigns and school events.
• Community Engagement: Create engaging content that highlights Eagle Hill School and resonates with current and prospective families, alumni, and other members of the community.
• Collaboration: Work closely with the Director of Marketing and Communications and the admission team to align content initiatives with overall marketing goals and strategies.
• Analytics and Reporting: Monitor social media analytics and performance metrics to optimize content strategy and enhance audience reach and engagement.
• Organization: Maintain and organize a content library, including photography, video, and other media.
• New Trends: Stay up to date on emerging trends, new content formats, and best practices.
• Branding: Ensure all content is in alignment with the school’s branding guidelines and standards.

Qualifications:

• Bachelor’s degree in communications, marketing, journalism, photojournalism, or a related field.
• Proven experience (3\+ years) in photography, videography, and content creation, preferably in an educational or similar setting.
• Strong writing skills with the ability to adapt tone and style for various platforms and audiences.
• Proficiency in social media platforms and management of Instagram, Facebook, and LinkedIn
• Creative thinker with a passion for storytelling and visual communication.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Additional Skills (Preferred):

• Experience with graphic design and basic photo/video editing software (Adobe Creative Suite)
• Familiarity with SEO, GAI principles, and content marketing strategies.
• Knowledge of best practices in digital and social media marketing.

**Please include a cover letter describing your interest in this position. Include a link to your online portfolio.**

This position is NOT remote and requires on-site work.

Work Location:

• One location

Work Remotely

• No

Eagle Hill School is a co-educational, college-preparatory boarding school that provides individualized education for students with diverse learning profiles, including those identified with dyslexia, dysgraphia, dyscalculia, and ADHD.

Job Type: Full-time

Benefits:

• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Ability to Commute:

• Hardwick, MA 01037 (Required)

Work Location: In person