Sr Manager, SEO & Content Marketing

Sr Manager, SEO \& Content Marketing

Position Summary:

Own and scale organic growth as a core acquisition channel by driving qualified traffic, leads, and enrollments through SEO, content, and emerging AI search platforms. This role is responsible for improving non-brand demand, reducing blended CAC, and building a scalable content engine that converts.

Responsibilities:

• Develop and lead the company's SEO strategy, including GEO/AEO, on-page and off-page optimization, technical SEO, content strategy, and link-building efforts.
• Stay abreast of industry trends, algorithm updates, and best practices to ensure the effectiveness of the SEO strategy.
• Perform regular website audits to identify technical issues affecting SEO performance and provide recommendations for improvements.
• Collaborate with the development and IT teams to implement technical enhancements that positively impact search visibility.
• Lead the development and execution of the content strategy, aligning with search intent and conversion goals to drive qualified traffic, engagement, and lead generation
• Conduct keyword research to identify content opportunities and gaps.
• Oversee and implement on-page optimization efforts, including metadata, headings, internal linking, and CMS-based content updates to improve search visibility and user experience
• Develop and manage off-page strategies, including link-building, partnerships, and influencer outreach.
• Monitor and analyze SEO performance using tools such as Google Analytics, Search Console, and third-party SEO tools
• Generate regular reports on key SEO metrics, trends, and actionable insights to demonstrate progress and impact.
• Collaborate with content, marketing, design, and development teams to integrate SEO best practices into various aspects of the business.
• Identify opportunities for process improvement, automation, and scalability in SEO operations.
• Experiment with new SEO techniques and strategies to drive innovation and stay ahead of competitors.
• Work with CRO, project management and analytics teams to provide strategic input during campaign planning to maximize potential.
• Perform other duties as assigned.

Skills \& Experience Required:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven track record of successfully developing and implementing SEO/GEO/AEO strategies that drive significant organic traffic growth.
• Extensive knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Strong leadership and team management skills with experience in managing and mentoring a team of SEO professionals and content writers.
• Proven experience driving non-brand organic growth through scalable SEO strategies that expand reach beyond branded demand
• Demonstrated expertise in developing and executing content strategies and editorial pipelines that drive qualified traffic and conversion
• Strong understanding of AI-driven search, including optimizing for LLMs, AI Overviews, and evolving search behaviors
• Ability to connect SEO performance to business impact, including CAC, conversion rate, lead generation, and revenue[MK1]
• Proficiency in using SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Moz, etc.
• Excellent analytical skills and the ability to interpret data to derive actionable insights.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Up-to-date with the latest trends and changes in the SEO landscape.
• Project management experience, with the ability to prioritize and manage multiple initiatives simultaneously.