Sr Marketing Manager

About DreamFi

DreamFi is a financial empowerment platform co-founded by renowned civil rights attorney Ben Crump, expanding his mission beyond the courtroom to help families achieve financial freedom. The app helps members save on phone bills, prescriptions, and banking fees — and delivers real financial education from experts. DreamFi is committed to closing the wealth gap and creating financial freedom for underserved communities.

We're in an exciting growth phase — having completed our beta and now scaling to bring DreamFi to millions of Americans. This is a ground-floor opportunity to shape the voice and growth of a mission-driven consumer fintech brand.

The Role

We're looking for a scrappy, strategic, and mission-aligned

Senior

Marketing Manager

to help grow the DreamFi member base, drive app engagement, and build a brand that resonates deeply with our core audience. You'll work closely with the founding team and agency partners to execute across channels and translate our empowerment mission into campaigns that convert.

What You'll Do

Growth \& Acquisition

• Own paid and organic acquisition campaigns across Meta, TikTok, YouTube, and other channels relevant to our audience
• Manage and optimize the waitlist-to-registration conversion funnel
• Identify and test new growth channels, including partnerships, referral programs, and community-based marketing
• Execute and track event marketing

Lifecycle \& Retention

• Partner with the product team to develop onboarding, activation, and engagement campaigns (push, email, in-app)
• Build segmentation and personalization strategies to drive LTV across the member base
• Monitor retention metrics and develop re-engagement programs for lapsed users

Brand \& Community

• Maintain a consistent, culturally resonant brand voice across all channels
• Support influencer and brand ambassador programs, including event activations
• Develop content that educates and empowers — not just promotes

Partnerships \& Campaigns

• Support co-marketing initiatives with strategic partners
• Project-manage campaign execution end-to-end, coordinating with agencies, designers, and external partners
• Build and track marketing performance dashboards; report on KPIs weekly

Team Alignment

• Own and update the marketing plan and calendar
• Communicate across the organization

What We're Looking For

Required

• 6\+years of marketing experience, with at least 2 years in a consumer app or fintech environment
• Hands-on experience with mobile growth marketing (UA, ASO, lifecycle)
• Proficiency with marketing tools: CRM/ESP (e.g., Braze, Klaviyo), analytics (Mixpanel, Amplitude), and paid media platforms
• Strong project management skills — you can run multiple campaigns simultaneously without dropping the ball
• Excellent written communication; you can write copy that connects

Preferred

• Experience marketing to diverse and underserved communities with authentic cultural fluency
• Background in fintech, financial wellness, or consumer subscription apps
• Comfort working in an early-stage or startup environment where the playbook is still being written

Why DreamFi

• Mission that matters.

We're not selling widgets — we're helping families stop overpaying and start building wealth.

• High visibility.

Direct access to leadership and the ability to see your work make a real impact quickly.

• Notable backing.

Co-founded by one of the most recognized names in civil rights — Ben Crump — with a growing network of mission-aligned partners.

• Growth trajectory.

Post-beta, post-partnership, we're ready to scale — and you'll be at the center of it.

*

DreamFi is an equal opportunity employer.*