Vice President Marketing

About the Position:

Upserve

is seeking a strategic and results-oriented Vice President of Marketing to lead the

company's end-to-end marketing strategy and execution. The VP of Marketing will be

responsible for accelerating customer acquisition, driving merchant engagement, strengthening

the Upserve brand, and supporting revenue growth across our payments, restaurant

technology, and financial services businesses, including Merchant Cash Advance (MCA).

This executive will lead a high-performing marketing organization spanning demand generation,

product marketing, customer lifecycle marketing, digital marketing, brand, communications, and

marketing operations. The ideal candidate combines strategic vision with operational excellence

and has a proven track record of building scalable B2B SaaS, fintech, or payments marketing

organizations.

Key Responsibilities:

Marketing Strategy \& Growth

● Develop and execute a comprehensive marketing strategy aligned with Upserve's

growth objectives.

● Drive customer acquisition across payment processing, restaurant technology solutions,

and embedded financial products.

● Build integrated marketing programs that increase qualified pipeline, merchant

acquisition, customer retention, and lifetime value.

● Establish annual marketing plans, budgets, and measurable performance goals.

Demand Generation

● Own marketing-generated pipeline and contribution to new customer acquisition.

● Optimize multi-channel campaigns across digital, content, email, events, partnerships,

referral programs, and field marketing.

● Improve conversion rates throughout the marketing and sales funnel.

● Partner closely with Sales to maximize lead quality, speed-to-lead, and revenue

conversion.

Product Marketing

● Lead product positioning, messaging, competitive intelligence, pricing support, and go

to-market strategies.

● Launch new products and enhancements that drive merchant adoption and revenue

growth.

● Develop compelling value propositions for restaurants, hospitality businesses, and small

business owners.

Customer Marketing \& Retention

● Create lifecycle marketing programs that increase onboarding success, product

adoption, customer engagement, and retention.

● Partner with Customer Success and Sales to improve Net Revenue Retention (NRR)

and Gross Revenue Retention (GRR).

● Develop campaigns supporting merchant expansion opportunities, including payments

optimization and MCA renewals.

Brand \& Communications

● Strengthen Upserve's market positioning as a trusted partner for restaurant technology

and commerce.

● Oversee brand strategy, public relations, thought leadership, social media, content

marketing, and customer advocacy.

● Ensure consistent messaging across all customer touchpoints.

Marketing Analytics \& Operations

● Establish a data-driven marketing culture focused on measurable business outcomes.

● Collaborate with RevOps to build executive dashboards tracking campaign performance,

pipeline generation, CAC, marketing ROI, conversion rates, and customer acquisition

efficiency.

● Optimize marketing technology, automation platforms, CRM integration, attribution

models, and lead management processes in conjunction with RevOps

Leadership

● Recruit, develop, and lead a high-performing marketing organization.

● Foster a culture of innovation, accountability, experimentation, and continuous

improvement.

● Collaborate closely with Product, Sales, Customer Success, Finance, and Executive

Leadership to achieve company objectives.

● Present marketing strategy, performance, and investment recommendations to

executive leadership and the Board as needed.

Required Qualifications:

●12\+ years of progressive B2B marketing leadership experience.

● 5\+ years leading high-performing marketing teams at the director level or above.

● Demonstrated success driving growth within SaaS, fintech, payments, restaurant

technology, or financial services organizations.

● Proven experience building demand generation programs that deliver measurable

pipeline and revenue growth.

● Strong expertise in digital marketing, lifecycle marketing, product marketing, marketing

analytics, and CRM platforms.

● Experience managing multi-million-dollar marketing budgets.

● Exceptional leadership, communication, and executive presentation skills.

Preferred Qualifications:

● Experience serving SMB customers, particularly restaurants or hospitality businesses.

● Experience marketing embedded finance, payment processing, lending, or merchant

cash advance products.

● MBA or equivalent advanced business experience.

Why This Role is Worth Your Time:

$200,000- $230,000 base salary (DOE)

Health insurance, 401k, PTO, etc.

Disclaimer: Responsibilities may evolve as Upserve grows—flexibility is key. This position is part of LinkedIn’s Full-Service Hiring beta program and is open to candidates performing services in the U.S. (excluding AK, HI, NV, SC, and WV). We’re committed to making our hiring process as smooth and timely as possible, and we understand that waiting to hear back can add to the anticipation. If you’re a potential fit, our team will reach out within two weeks to progress you to the next stage. If you don’t hear from us in that time, we encourage you to explore other opportunities with our team in the future, and we wish you the very best in your job search.