Vice President of Marketing

POSITION:

VP, Marketing

ORGANIZATION:

Mosaic Service Partners

LOCATION:

Washington DC metro, hybrid schedule in office 3 days a week

COMPENSATION:

Base $200K-$225K plus bonus.

Company Overview

Mosaic Service Partners is Alpine Investors' newest platform in the Home Services market — a PE-backed aggregator strategy with over $4\.5B in committed capital and a clear mandate to scale to $1B\+ in revenue within five years. Since launching in June 2025, Mosaic has completed 5 acquisitions across 4 states, building a growing ecosystem of over 250 employees.

Mosaic's HQ team provides foundational support — in talent, HR, finance, sales, marketing, and operations — that makes each brand partner stronger and more efficient, while empowering local leaders to run their businesses. This is year one of something big, and every role is mission-critical.

Opportunity Overview

This is a newly created, senior leadership role. As the VP of Marketing, you will own Mosaic’s full marketing function — the strategy, team, channels, and brand infrastructure that powers a fast-scaling, multi-brand home services platform. You’ll report directly to the SVP, Growth and serve as Mosaic’s senior marketing voice, both internally and externally.

This is not a coordinator or channel-specific role. It’s a seat for someone who can think across brand, demand gen, content, digital, and communications — and who is energized by building something from scratch. You’ll have real autonomy, real ownership, and a direct line of sight to how the company grows.

Key Responsibilities

▶

Brand Strategy \& Platform Marketing

• Own Mosaic’s corporate brand strategy and ensure consistent positioning across HQ and all brand partners
• Scale a performance marketing capability — including paid search, paid social, and geo-targeted local campaigns for brand partners
• Build and maintain Mosaic’s content strategy, messaging architecture, and brand voice across all channels
• Partner with the SVP, Growth and Brand Partner leadership to align marketing priorities with company growth objectives and M\&A activity

▶

Demand Generation \& Digital Marketing

• Own lead generation and pipeline contribution across paid digital, SEO/AEO, and local marketing channels
• Build and scale a performance marketing capability, including paid search, paid social, and geo-targeted campaigns for brand partners
• Oversee web presence, digital content, and online reputation management across the Mosaic portfolio
• Where applicable, manage agency and vendor relationships across digital, creative, and media; own contracts and performance accountability

▶

Communications \& PR

• Develop and manage announcement strategies for acquisitions, leadership changes, and major company milestones
• Build relationships with relevant trade and local media; oversee press releases and earned media opportunities
• Support brand partner communications as needed, including crisis communications playbooks

▶

Team Building \& Marketing Operations

• Recruit, build, and lead a high-performing marketing team over time — starting lean and scaling as the company grows
• Define roles, structure, and ways of working across brand, content, digital, and communications functions
• Partner with Finance to build and manage the marketing budget; track spend against outcomes
• Establish marketing operating cadences, reporting standards, and cross-functional alignment processes

▶

Brand Partner Support

• Develop scalable marketing playbooks that newly acquired brand partners can activate quickly post-close
• Support local marketing execution for brand partners, including geo-targeted campaigns and co-branded materials
• Create intake and onboarding processes so every new acquisition has marketing support from day one

▶

Marketing Analytics

• Build and maintain marketing performance dashboards — tracking leads, pipeline contribution, channel ROI, and brand health metrics
• Ensure that marketing programs are results-driven, eliminating programs that don’t drive measurable results and reallocating marketing spend where needed.

What We're Looking For

• 12\+ years of progressive marketing experience, including at least 3 years leading a marketing function or team
• Track record of building and executing brand strategy, demand generation, and content programs
• Multi-brand or multi-location marketing experience is a significant plus
• Experience in PE-backed or high-growth environments strongly preferred
• Home services, field services, or franchise marketing experience is a plus
• Bachelor's degree required

Skills \& Attributes

• Performance marketing fluency — you understand channels, attribution, and what good lead gen looks like. You understand that leading KPIs (leads, clicks, etc) are banal and that the true measure of marketing success is marketing driven pipeline and marketing driven revenue.
• Strong cross-functional communicator who can align Sales, Ops, Finance, and brand partners around marketing priorities
• Highly autonomous — comfortable setting your own priorities in an ambiguous, fast-changing environment
• Builder mentality — more energized by creating than maintaining, and always thinking about the next stage of growth
• Calm under pressure; stays steady and clear-headed during rapid growth, M\&A transitions, and competing demands
• Code switching – high learning curve and ability to code switch between different businesses and problem sets
• Storytelling instincts — you know how to build a voice that resonates and stays consistent at scale

Why Join Mosaic

• You’ll be in year one of a company with serious institutional backing and a proven PE platform behind it — the rare combination of startup energy and real resources
• Genuine ownership: this role is yours to define. You’re building Mosaic’s marketing function from scratch — not inheriting someone else’s playbook
• A collaborative leadership team that is still figuring things out, which means your ideas actually shape how things get done
• Work alongside an experienced CEO and operator team with deep PE-backed company experience

Compensation And Benefits

• Mosaic offers a highly competitive benefits package.
• Base $200K-$225K (depending on experience) plus bonus.
• Bonus is a mix of company and personal performance based on specific metrics outlined by the leadership team and your team lead
• Travel reimbursement
• Full benefits (health, dental, vision, life insurance, disability insurance)