VP of Product (FinTech)

Private Equity–Backed Company \| Profitable \& High-Growth Environment

Role Mission

The VP of Product is the owner of product value creation, responsible for translating market opportunities and business priorities into high-impact products, services, and experiences.

This leader ensures the company consistently delivers user-centric, commercially successful products through strong discovery, disciplined prioritization, data-driven decisions, and high-quality execution.

The VP of Product leads the product organization end-to-end and guarantees that all initiatives are business-case driven, measurable, and aligned with growth objectives.

The role focuses on tactical product operations, market discovery, monetization, and user experience, working in close partnership with the team on long-term architecture, AI strategy, and technical competitive advantage.

1) Product Discovery \& Market Expansion

Lead continuous discovery of new growth opportunities across products, services, and verticals.

Responsibilities

• Identify new verticals, revenue streams, and product opportunities
• Co-lead launch of new financial solutions and partnerships
• Analyze internal and external customer needs, market trends, and competitive landscape
• Conduct structured user research and opportunity validation
• Translate opportunities into clear product initiatives and value propositions

2) Product Delivery \& Roadmap Execution

Own operational execution of the roadmap and ensure predictable, high-quality delivery.

Responsibilities

• Own backlog management and prioritization aligned with business value
• Ensure clear requirements, scope control, and acceptance criteria
• Coordinate product, engineering, design, data, and business teams
• Guarantee delivery on time, on scope, and with measurable impact
• Implement scalable product rituals, governance, and planning processes

3) AI Product Definition support \& Digital Journey

Co-lead definition of AI-enabled products and digital experiences together with the VP of AI who leads these initiatives.

Responsibilities

• Support the AI team in product definition and use cases
• Ensure seamless integration of AI agents into customer journeys and sales processes
• Optimize interaction between AI channels and human teams
• Identify opportunities for LLMs, automation, and agents to create competitive advantage
• Drive AI adoption across products

4) Product Analytics \& Testing

Build a strong culture of data-driven product management and continuous optimization and testing.

Responsibilities

• Own product performance metrics and dashboards
• Monitor funnels, user behavior, engagement, and retention
• Identify drop-offs and improvement opportunities
• Drive experimentation (A/B testing, cohorts, optimization)
• Align product performance with marketing and sales outcomes

5) User Experience (UX/UI) \& Personalization

Elevate usability, aesthetics, and effectiveness of the product experience.

Responsibilities

• Establish best-in-class UX/UI standards
• Ensure intuitive, frictionless, and personalized journeys
• Optimize multi-device and omnichannel experiences
• Maintain design consistency across products
• Promote a user-centric culture across teams

6) Business Case \& Product Economics

Ensure all initiatives deliver measurable business value.

Responsibilities

• Develop robust business cases before development
• Estimate revenue, costs, ROI, and strategic impact
• Prioritize initiatives based on value vs effort
• Support executive decisions with structured analysis
• Track post-launch performance vs forecast

Strategic Priorities \& Key Challenges

1) Establish a Scalable Product Operating Model

• Implement disciplined product routines and governance
• Enforce business-case-driven prioritization
• Improve cross-functional coordination and accountability

2) Accelerate AI-Driven Transformation

• Expand AI-powered products and capabilities
• Address AI disintermediation risks
• Shape the AI-enabled intermediation model

3) Drive Monetization \& Revenue Growth

• Own cross-sell and upsell initiatives
• Expand paid services and marketplace offerings
• Support international product growth

4) Improve Productivity \& Automation

• Optimize tools, processes, and workflows
• Increase automation across operations and customer journeys
• Enhance CRM and multichannel communication effectiveness

Requirements

Experience

• Minimum 5\+ years leading medium-large product teams
• Significant experience building B2C digital products
• Proven success in either:
• Building mass-market products from scratch, or
• Scaling products to hundreds of thousands or millions of users
• Experience in fast-paced startup or scale-up environments
• Strong background in product analytics and data-driven decisions

Product \& Business Skills

• Ability to translate complex business needs into product solutions
• Strong capability to quantify, filter, and prioritize requirements
• Experience building and defending business cases
• Deep understanding of funnels, conversion, and monetization
• Strong cross-functional leadership skills

AI \& Technology Mindset

• Strong interest in AI-native products and LLM capabilities
• Comfortable working with technical and AI teams
• Views AI as a core capability, not an add-on
• Curious about emerging technologies and automation

Personal Profile

• Ambitious, entrepreneurial, and highly autonomous
• Strong ownership mentality
• Combines strategic thinking with hands-on execution
• Thrives in ambiguity and rapid change
• Passionate about building impactful products

Critical:

Sees AI as an essential partner in modern product development — a capability without which competitive products cannot be built.

What we offer:

• Tier-1 compensation package with several performance-based bonuses
• Other benefits (meal allowance, transport, childcare, and health insurance)
• Professional development plan and continuous training
• Hybrid remote working model